Luxury Coffee Branding: Topography Design Developments

Upon reflection of the refine designs below (see figure 1) I decided to develop the label further in order to lengthen the design so the lines would wrap around the packaging rather than be focus on the front label (see figure 2). This lead the wider sections of the zoomed in lines being used within the label with the intensity of the lines representing the roast of the coffee, therefor the more intense the lines the darker the roast (see figure 3). In addition further colour experiments have been completed in order to see if more muted tones would create a stronger visual aesthetic (see figure 4). Consequently I plan to gain feedback to see which colours are more successful. In relation to the final designs (see figures 5-7) I have made finishing touches such as aligning all information together and incorporating a barcode/more information within the label to gain a more accurate representation of the product in order to gain more effective feedback.

Figure 1

Figure 2

Figure 3

Figure 4

Figure 5

Figure 6

Figure 7