Product Range Distribution: Foiling Experiments

In order to further the idea generation process I've experiments with making my initial design (see figure 1) to see if making a physical item would make the information more believable. As the event featured, the Fake News Awards, never took place in the physical sense as it was based on Twitter I thought it would be interesting to create a physical article to see if this highlighted the ridiculous nature of the Fake News Awards. Furthermore this experimentation speaks to my research on hyper-reality as I've created a realistic artefact thats actually fake but looks realistic. In order to make the physical invite I've experimented with foiling the information, however my initial experiment didn't work as the foil failed to stick to the toner. This is largely due to the black within the design not being solid black meaning the foil had nothing to stick to when placed in the heat press (see figures 2-4). Consequently in order to see if this experiment will be successful I plan to get the designs seen in figures 5-6) digitally printed so the black will be solid meaning the foil should stick when printed. Furthermore a concern when doing the initial experiments was the potential issues of foiling the presidential seal due to the small lines which may be too thin for the foil to stick too, resulting in two different seals being used in further experiments to see which prints more successfully. However if this method doesn't work I may have to screen print the designs with specific toner so the foil will stick and a smooth finish will be achieved.

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