Luxury Coffee Branding: Design Developments

Equation:

Based on my physical experiments I've refine the label design further based on issues identified, as there was too big of a gap between the equation and the information on one side meaning they overlapped on the other when wrapped around the tube. Consequently leading to some alterations with the placement of text within the label. In relation to how the set of 'test tubes' would work within a product range as they would act as samples within a gift set so people got try each coffee before buying a full sized product. This lead to the need to develop packaging for the full sized box's and re-fill packs so the full sized boxes could be reused. However this process was quite simple due to the strong visuals created through the use of the equation which could be easily implemented across packaging (see figure1-3).

Figure 1

Figure 2

Figure 3

As both designs (topography lines and the equation) are visually strong I've experimented with combining them (see figures 4-6) to see if they would work well together so the topography lines would act as a pattern to support the equation. This combination of designs allows the strong concept of the equation to be used with the visually effective nature of the topography lines, as the topography lines would support the equation across different forms of packaging such as the gift box and re-fill packages (see figure 5-6). Personally I think combining the ideas works well as the visuals compliment each other allowing the most successful aspects of each design to be used, creating a visual engaging and connect driven design. 

Figure 4

Figure 5

Figure 6