Faking the Fake News Awards
Brief:
Explore the topic of fake news by highlighting the fact that it’s becoming more and more difficult to distinguish what is real and what is fake. Due to the breadth of information and wide spread nature on fake news its too difficult to produce a series of outcomes looking at fake news as a whole. Consequently a series of outcomes will be produced to showcase the humility of fake news by branding the Fake News Awards, creating physical material for an event that didn’t take place in the physical world. Different production methods will be used in order to explore the added value that can be achieved through the use of different materials which appear to make physical objects more official and realistic.
Background Considerations:
- Look at existing aesthetics to see how they can be swapped altering their contexts.
- Production Materials:
- Gold Foil
- Holographic Foil
- Wax Seal
Deliverables:
- Brand identity and support material for the Fake News Awards
- E.G:
- invite
- award
- promotional material
- attendies
Mandatory Requirements:
- Communicate the humility of fake news
- Highlight the prevalence of fake news in todays society showing people how hard it is to distinguish between what is real and what is fake.
- How production methods can add value to a physical artefact
Research/ References:
Titcomb, J. and Carson, J. (2018). Fake news: What exactly is it – and how can you spot it?. [online] The Telegraph. Available at: http://www.telegraph.co.uk/technology/0/fake-news-exactly-has-really-had-influence/ [Accessed 20 Feb. 2018].
PolitiFact. (2018). PolitiFact's 2016 Lie of the Year: Fake news. [online] Available at: http://www.politifact.com/truth-o-meter/article/2016/dec/13/2016-lie-year-fake-news/ [Accessed 20 Feb. 2018].
Coll, S. (2018). Donald Trump’s “Fake News” Tactics. The New Yorker. [online] Available at: https://www.newyorker.com/magazine/2017/12/11/donald-trumps-fake-news-tactics [Accessed 20 Feb. 2018].
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