In order to gain some visual inspiration I've looked at promotional fly posters for different events/venues such as Printworks London (see figure 1). The common theme amongst promotional posters is the use of bold type in order to catch the attention of members of the public. Personally I feel the most successful ones are those where type is the main focus (see figures 1-3) with the rest of the poster being very simplistic as the simple aspects of the design stand out against the bright and busy gig and club posters often featured alongside. Furthermore this simplistic style allows the relevant information to be communicated to the busy public clearly and concisely at a glance, which is something both Lizzie and I have discusses when brainstorming initial ideas. Furthermore the strong use of colour within some posters acts as a initial point of attraction as the public are more likely to notice bright colours at a first glance rather than text. Over crowded fly posters fail to communicate the necessary information despite demanding attention as they cannot be read easily on the move which is necessary for many fly posters as they tend to target commuters who travel around the city. These areas are all aspects I plan to look at throughout the design process.
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| Figure 1 |
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| Figure 2 |
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| Figure 3 |
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