Product Range Distribution: Design Experiments

In order to further the design process I've looked at hand gestures made by Donald Trump during his speech's in order to create a link between the branding and the origin of the fake news awards, Donald Trump. Furthermore the use of these hand gestures highlights the humility found within fake news due to the ridiculous statements issued by Trump in the past. In order to explore this idea I've draw different hand gestured from photos (see figures 1) in order to allow for more accurate illustrations to be created. Once I had developed a number of gestures (see figures 2-3) I started to consider how I could incorporate them within the branding by experimenting with placement within the invitation (see figure 4). I plan to physically experiment with different processes such as foiling in order to see if this adds authenticity to the designs as this will help determine if the incorporation of foil should be subtle or obvious. Upon reflection of my initial illustrations I feel a the main hand seen in figure 5 needed more refinement, allowing for a more accurate and refined illustration to be made.

Figure 1

Figure 2

Figure 3

Figure 4

Security Fibres:
Based on further research conducted into authenticity I've looked at security fibres (see figure 5) found within official documents in order to create a surface pattern that could be applied across the branding for the fake news awards. As the fibres are distributed at random during the production process I've drawn the lines at random, avoiding any repeat pattern that could be formed (see figure 6). Furthermore I've looked at the colours (see figures 6-7) security fibres come in, usually red and green (for visible fibres). I've then experimented with colour burn and doge (see figures 6-7) to see how this alters the colours as it changes them in a similar way to UV light which usually changed the colour of security fibres, making them become more luminous (see figure 5). In addition I've looked into machine readable code which requires a specific font to be read, which I've experimented with in order to feature across the branding (see figure 8-10). Despite tracing the image (see figure 8) I felt this typeface didn't flow well enough to be used consistently across the branding, leading me to experiment with existing typefaces in order to find a similar typeface (see figure 9), with GT Pressura Pro M Trial being the best match (see figure 10). Despite some differences in the letterforms such as 'Q' however this will not be noticeable when applied across the branding as 'Q' is unlikely to be used. In order to experiment with how best to implement text across the branding I've drawn inspiration (see figures from the placement of MRC which is featured across the bottom of passports within the UK. Although MCR is usually all capital letters within my experiments I think it looks more visually effective (see figure 11-13) when the information is in all lowercase as it makes it harder to read meaning the audience have to take a second look to find the information, the same way you need to take a second look to identify fake news (see figure 13). Furthermore I've experimented with other layout options, the use of the text on the side (see figure 11) further heightened the need for a second look but is less informed than the placement at the bottom. The use of taking inspiration from the layout of a passport could also be used within name cards or invites as each guest could be given their own profile.

Furthermore I've experimented with combining the two designs together (see figures 14-15)  in order to see if they would compliment each other. The use of the text at the bottom of the illustrations works well as the text isn't overpowered which occurs when featured with the security fibres (see figures 14-17), this could also be developed further during the production process to further add to its authenticity. In addition the use of a repeat pattern of hands (see figures 18-20) informed by the pattern of security fibres is more successful as the thin line drawings are less overpowering over the text when compared to the security fibres. This allows the idea of the security fibres to be shown through the use of the hands. In order to strengthen this further I've reduced the size of the hands allowing more to be shown. However this also allows a pattern to be created which hints to its lack of authenticity, giving the audience a clue in a similar way that many fake news stories have visual cues within to show the story is fake (see figures 19-20). In order to see how they would work within the branding I've worked the designs into the invites by showing a front and back (see figures 15, 21). To determine how successful the designs our I plan to experiment with physical production to add authenticity such as the inclusion of foil.

Figure 5

Figure 6

Figure 7

Figure 8

Figure 9

Figure 10

Figure 11

Figure 12

Figure 13

Figure 14

Figure 15

Figure 16

Figure 17

Figure 18

Figure 19

Figure 20

Figure 21