Product Range Distribution: Poster Experiments

In order to further develop the branding I've looked at how to apply the existing elements such as security fibres, MRC and drain the swamp within promotional material such as posters (see figures 1-4). This has lead me to look at other common slogans trump has adopted such as fakers (see figure 3) which refers to anyone associated with the creating or spreading of fake news. Due to the bold nature of the pattern I felt block type (see figure 1) was too heavy creating a clash between the type and imager, leading the use of outlined text which fits within the design more allowing the slogan to be read without being overwhelmed by the pattern. Furthermore although I've experimented with different placements of the MRC (see figures 1-2) within the poster I think placing it on the bottom of posters (see figure 4) allows a consistant theme to be created across the branding. Furthermore this aids the simplicity of the design, allowing the text to be the main focus.  I also looked at creating the effect of MRC on the posters (see figure 5) by repeating 'rid the swamp' so the slogan was more of a supporting element of the design with 'the fake news awards 2018' being the main focus however I feel this experimentation is too basic and lacks a concept.

In addition I've applied the same design decisions to the use of the hands (see figure 6), creating a repeat pattern to act as the base of the posters. This has worked well as the slogan stands out more as the lines within the illustrations are thiner than those use for the security fibres. Furthermore the use of block text (see figure 6) within these experiments is more successful as thin outlines tend to get lost within the design due to the detail of the hands in the background, whereas the block type counteracts this. However the outlines work well when the design is put onto a black background as the outline text stands out against the black. In addition to the use of black (see figure 6) I also experimented with the colours used in earlier experiments based on security fibres however the blue background is too over powering against the small illustrations due the thin lines used.

Figure 1 

Figure 2

Figure 3

Figure 4

Figure 5

Figure 6