Product Range Distribution: Physical Experiments

In order to see how some of the designs would work as physical invites I've printed the most successful outcomes. This has allowed some foil experiments to be conducted using an adhesive pen that sticks to foil (see figures 1-14). Although the finish of this pen is slightly low quality as a fuzzy appearance is given to the edges of the foil due to the bleeding of the pen onto paper (see figures 1-2). However as an indication of how to incorporate foiling into the designs this is an effective medium to use for my initial experiments as its easier to use, as there are less breaks in the foil than experiments using the heat press. The only issue when using the pen is the thickness of the nip meaning small details can't be foiled as the pen bleeds (see figures 3-5). Upon reflection of the designs and experiments conducted the most successful where those looking at security fibres by incorporating two different types of foil. The use of foiling all fibres (see figures 6-7) allows a change to be seen when the invite is moved in a similar way to security fibres changing under UV light. Personally within this experiment I think holographic foil was most successful as it shows more of a change when moved. Furthermore the design seen in figure was also successful as it allows foil to be incorporated in a more subtle way as suggested during initial feedback. The use of constantly repeating 'the fake news awards 2018' links back to machine readable code as due to the lack of spacing between each word the sentence almost looks like lines of code, this link is further reinforced through the choice of typeface 'GT Pressura Pro M Trial' which resembles the official MRC used within passports. Upon reflection I felt the hand was slightly too big (see figure 8-11) leading to experiments making the hand smaller and also placing it in the corner of the invite to make it more subtle. This also links to the idea of making the audience take a second look as they need to do for many fake news articles. After responding to these initial concerns I feel the experiments featured in figures - are the most successful as reducing the size of the hands allows the hand to fit within the design more without being too overpowering. Furthermore I think having the 'security fibres' all in one foil (holographic) is more effective as it gives a more refined finish. The only issue encountered during these final experiments was the lack of foil transfer (see figure 6-7) on the security fibre experiments as I hadn't applied enough pressure with the pen meaning less adhesive transferred onto the paper. However upon receiving feedback on my experiments and initial ideas it has been suggested to try and foil the hand within the adverts as this might allow for the most professional finish. However if a professional finish can't be achieved I should experiment with colour rather than foil to allow the branding to be finished to a high standard.

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