Product Range Distribution: Production (Print)

In order to finalise the branding I conducted test prints to determine which colours would print the brightest as it's not possible to print neon (see figure 1). However when in digital print I discovered the 8 ink epson printers which can print closer to RGB than traditional laser printers as there are more inks to create the colours. This allowed for bright neon-ish colours to be produced for the branding. In relation to the test print I decided to print the two most successful swatches at A3 (see figure 2) to make a final decision. Although the blue and red (see figure 2) are brighter there is a slight legibility issue due to the clash of the brightness of the colours. Consequently I chose green for the final branding as this outcome was still very bright as well as having greater context as most security fibres are either red or green (see figure 3). The majority of the printing process went smoothly due to the use of the Epson printers however these printers don't traditionally print double sided which mean the invites and program where printed on the laser printer. However there was a drastic colour difference (see figure 4) as the laser print only has 4 inks instead of 8 so has a limited colour spectrum. This lead to multiple test prints being conducted (see figure 5-6) by manually feeding the paper through the printer as the Epson doesn't flip paper in order to print double sided. Once the right placement of paper had been determined the program and invites could be printed successfully. The only additional issue was that a slightly lower gsm paper had to be used in order to put through the printer twice. However upon reflection of the final prints I felt there was too much white, which created an unrefined/unprofessional appearance to the branding. This lead to alterations of the text by making the background green and text white, creating a higher quality finish to the branding as the block colour looks more professional than white (see figure 7-8). Furthermore due to difficulties faced when printing the initial branding I chose the reprint the text side of both the invite and program and spray mount the new back onto exiting outcomes. This worked well as you can't tell they've been stuck together due to the use of spray mount which allowed for an even coverage of glue to be applies, meaning no air bubbles where created. This added more authenticity to the designs as the stock felt thicker/ more durable making it feel more luxurious and authentic. Overall the final outcome (see figures 9-13) has been produced to a high standard due to the use of digital printing allowing the branding to appear realistic as the branding is tangible rather than online.

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