Product Range Distribution: Evaluation

Overall the final branding works well as it highlights the availability of fake news by creating physical branding for a fictions event. This is aided through visual cues within the branding which hints to the inauthenticity of the event such as the use of security fibres and bright colours, allowing the branding to look official at glance but upon close inspection you realise its fake. This draws on the idea that you have to look at fake news twice in order to identify what is real and what is fake. The use of basing the branding on a passport challenges the idea of authenticity as the layout is easily recognisable as official however placed within the context of the branding it looses its official nature as the content doesn't fit with the original purpose. Using the hand for the award allows the branding to show the humility of fake news as creating a gold award make the event look real as we are used to see awards like the oscars so at a glance the award appears authentic however upon close inspection you realise its made out of a cheap material, with marks and imperfections. The final outcomes have been finished to a high standard through the use of digital printing which has allowed for a close colour match to be created when the physical prints are compared to the screen based version. This was possible due to the use of an eight ink epson printer which allowed for more accurate colours to be printed. If more facilities where available foiling could have been used however experiments showed that a professional finish couldn't be gained through the facilities available. However this hasn't had a detrimental effect to the branding as the ability to print close to neon colours allows the concept of the security fibres to be showcased further as fake fibres glow fluorescent under UV light whereas real one are duller. This allows the focus of the branding to be the use of small visual cues that hint to its inauthenticity rather than making the branding look overly official as seen in initial experiments. Furthermore the incorporation of social media through the use of Instagram which enhances the concept further by making the public go online to realise the branding is fake, suggesting they need to look closer at what they read online as people tend to trust what the read in print.