Brief:
Create a campaign or activation concept that:
- persuades people that considered news and content are worth your time and worth paying for
- drives online subscriptions, engaging a relatively younger audience
- cuts through the noise of other media outlets.
Key Considerations:
The main elements of this brief to consider throughout is maintaining the trustworthy and respectable tone of voice created by the Time and Sunday Times. Their main selling point is accurate journalism putting quality before quantity, this needs to be maintained throughout to allow the newspaper to stand out against more fast passed less trustworthy news outlets. Another key consideration is the target audience of 35+, these are people with money to invest in how they receive news as they have an active interest in the world, wanting to know whats going on and keep up to date with current events.
Time Scale:
2 weeks
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