Based on feedback received during peer-to-peer crits I've looked at developing the use of the timeline into ads that are easier to take in at a glance, making them more suitable for billboards and tube stations. Initially I've looked the the cover of the times fro the event in question, using Nelson Mandela's release from prison, to help inform the layout of the posters (see figures 1-2). Although the concept behind these layout experiments is strong the implementation is limited and makes the posters look cheap and unfinished which isn't the aesthetic associated with The Times newspaper. Therefore I looked to take iconic imagery from this event (the photo used within the article) and incorporate that within the existing timeline experiments (see figures 3-5). Within these experiments I've looked at including a variety of information such as the headline, and date time and author of the online version of the article (see figure 3). Personally I feel excluding the headline works well as its more of a comment on the tag line, asking the audience to remember the image whilst also promoting them not to miss out on the next big event. Throughout these experiments I struggled with how best to include the times logo so the connection to the newspaper is obvious (see figures 4-5). I think the use of having the logo and tag in the centre of the poster works well but further experimentation is needed in relation to the placement of the date (see figures 4-5). Featuring the date in the top left corner of the poster follows the online layout of articles. However I don't think all the information is needed, as the date might work well on its own or even just the year as the use of author is too much and takes the focus away from the subject of the article. In relation to the colour, blue has been used as this is the colour given to the main headline news in both the print and online paper, furthermore this adds consistency when used across multiple ads.
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| Figure 1 |
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| Figure 2 |
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| Figure 3 |
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| Figure 4 |
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| Figure 5 |
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