Based on initial idea generation more developed ideas have been brainstormed, looking at how best to showcase what The Times can offer its readers.
- Something for Everyone:
- poster per section, highlighting the variety of news offered by The Times
- use colours and order of online content for layout inspiration
- What can you get for £26 per month?
- looking at what else you can buy for 26 pm to highlight the quality content you'd receive.
- Netflix, Amazon Prime and Spotify, coffee, beer etc.
- We Value:
- this idea looks to highlight the values held by Times and Sunday Times, showcasing why they believe readers should subscribe.
- use phrases readers will be aware off
- quality over quantity
- slow and steady
- other values:
- knowledge
- trust
- respect
- accuracy
- dignity
- Know Your Times:
- famous events from the past, use nostalgia to remind people of why The Times is so trusted and worthwhile, compliments the strap-line 'know your times' well.
- first story
- first crossword
- famous illustrations
- famous stories or events
- first quoted in court
- Puzzels:
- highlight the forgotten aspect of the newspaper which many may not be aware of are online also. This could be social media based with animated adverts or print based.
- crossword
- sudoku
- cell block
- brain trainer
- kenken
- polygon
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