In order to showcase the final logo/identity to the client I've created a presentation and short animation to show the different elements of the logo to show that they can be used one their own and together. Overall the final logo works well due to its links to the physical library used within the library paintings, as the colour used throughout is the same as the dark blue used on the walls of the room. In addition the serif typefaces has been inspired by traditional, highly regarded galleries as the serif gives the logo a element of sophistication suited to an older audience. Placing the library paintings in the centre of the box further adds to the blueprint aesthetic as traditional blueprints often feature name/ notes from the architect.






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