Crit Feedback:
Based on the initial ideas below peer-to-peer feedback was gained to help identify areas to be developed and spark some new ideas (see figures 1-4). The timeline idea was favoured within the group due to the concept behind the tag line as well as the multiple visuals that could be created. It was suggested that if a print campaign is to be developed that more imagery could be incorporated to make them more nearing at a glance. Looking/including old covers of the Times that cover important events such as the Queens Coronation or the moon landing could be used to showcase the ‘know your times’ tagline. This would allow the campaign to showcase the key events the times has covered, suggesting new readers don’t want to miss the next big thing. This was my initial aim however I think this got lost during the design process. Furthermore the timeline could still be used but implemented differently such as on the walls by escalators on the tube or in digital billboards, so each poster would be shown one at a time. Furthermore the use of more imagery would work within the print campaign with the simplified timeline like below could be animated for use within social media as viewers would have more time to take in the advert. Overall this feedback was helpful as I felt the idea behind the timeline was getting slightly lost within the initial designs as the focus was more on the tag line ‘know your times’ rather than what the times can offer new readers.
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| Figure 1 |
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| Figure 2 |
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| Figure 3 |
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| Figure 4 |
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