The Library Paintings: Initial Ideas (Blueprints)

Blueprints and floor plans have been explored within these initial ideas due to there close relation to galleries. A basic room plan has been created based on the key features within the room such as window, doorway, shelves and where the painting would be featured (see figure 1). Different weight strokes have been used to identify the different features within the room based on lines used within traditional blueprints. Different typefaces have been explored to identify if a serif or sans serif compliments the brand more (see figures 1-4). A lighter serif is more appropriate for these experiments due to the varying thickness of lines within the blueprint as heavier weights look too bold and aggressive. Furthermore this approach to weight applies to sans serif typefaces as well as having the text a similar weight to the thickest lines used compliments the illustration well due to the balance created.

Throughout these experiments different variations of the floor plan have been explored (see figure 2), removing the line for the door creates a simplified version of the plan allowing the text to fit within the plan more easily. Halving the room (see figure 5) was also explored, focusing on the area in which the paintings themselves will be featured, although this allows the type to be more visible the halved illustration looks strange and out of place. Having the type outside (see figures 6) of the plan was also explored as many blueprints often feature the name of the project bellow the plan or on the sides. This approach works well however the text is difficult to see at a smaller size which could be an issue when used on Instagram. Therefore the most successful responses where those featuring the type within the plan in a straight line as this approach is similar to featuring the number of the room found in gallery plans as well as the name of the room often found in house blueprints (see figure 7). Furthermore the blues used in other experiments have also been applied due to the similarities to the paint colour used within the room of the library paintings (see figure 7).

Figure 1

Figure 2

Figure 3

Figure 4

Figure 5

Figure 6

Figure 7