Based on analysis of the brief and an exploration of The Times online I've brainstormed different areas and ideas for further research and development (see figure 1). Brainstorming the key elements of the brief has allowed for greater understanding surrounding the brief and how best to showcase the times to a younger audience. Understanding what the audience is looking for has allowed for initial idea generation based on a few key elements highlighted within the brief such as trust, respect and quality.
Ideas/Research Points:
- varied content - forgotten sections
- Audience:
- what can you get for £26 pm
- We value:
- slow and steady
- quality over quantity
- knowledge
- opinions/forming opinions?
- Showcase each section
- Nostalgia
- 'know your times'
- feature famous crosswords, illustrations, stories
- highlight trusted nature
- showcase the best of Times
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