The Library Paintings: Animation

In order to develop the two final logos further to help identify which will be used by the client, animation has been used to showcase how the logos could work on a digital platform. In relation to the blueprint inspired logo the name has been moved to the left outside the box with the inclusion of the number 3 to better reflect the blueprint/guide inspiration (see figure 1). The animation process for this logo was fairly simple as I wanted the logo to draw itself to reveal the 'blueprint' the only issue came when trying to get the type to draw itself. This was an issue as because the type was recognised as a filled object the function wouldn't draw the type as smoothly as it would the outlines. Therefore the type was introduced as the box completes its drawing to create a less jumpy animation as having the text appear after the lines have been drawn creates a disconnected and un-smooth transition (see figures 2-3).

In relation to the square bracket logo the text presented some issues again as originally I wanted the text to disappear as the brackets move closer to the centre, however it was difficult to get the timings accurate when scaling down the text. Therefore I experimented with having the text cut away just as the brackets more to create a smoother transition, however I think this looks a little jumpy and choppy (see figures 4-6) . Therefore I plan to present the use of scaling down the text, as further experimentation allowed the timings to be more accurate, with the text cutting away early rather than waiting until the scale reaches 0% (see figure 7). 

Figure 1

Figure 2

Figure 3

Figure 4

Figure 5

Figure 6

Figure 7