The Library Paintings: Evaluation

This brief was very successful due to the positive client and designer relationship. This was possible due to the broad nature of the brief which allowed me to have full creative control, presenting a number of ideas to the client for feedback and development. This process worked very well and is the aim with client projects moving forward as it allowed for easy communication and a fully realised final logo. This communication was made easier by highlighting the concept behind each idea and my understanding of the brand and what The Library Paintings is. Including this explanation allowed the logo variations to be understood and received better than if the designs had been sent alone. Furthermore animation skills learn during the 60-second documentary brief meant the logo could be animated for wider use across social media, providing the client with a more varied outcome than just a flat logo. The logo itself works very well due to considerations being taken as to how the logo would work on social media, specifically Instagram as the logo can be used all as one or separated to show just the blueprint or the name depending on which is most appropriate at the time. Providing the client with a breakdown of this in the final presentation helped the final transfer of files and designs.