Luxury Coffee Branding: Packaging Experiments

Upon reflection of both identities I decided to experiment with combining the two so the topography lines would act as a surface pattern complementing the use of the equation rather than being a main aspect of the branding. This allows for a more interesting and engaging design to be created across the packaging due to the simplicity of the equation. 

In relation to the designs featuring an equation based on the time taken to make the coffee, a test tube was chosen to hold samples of the coffee. Each test tube can be grouped together within a gift pack with each tube being contained within a test tube rack within the box, made from either thick card or mount board. This use of a test tube rack further enhances the scientific focus throughout the branding allowing for a strong and consistent identity to be created. The full sized packaging would be contained within a square box  that can be re-used by customers who purchase re-fill (see figure 1-2) packs, meaning the packaging can be reused multiple times. Due to the simplicity of the equation it can be applied across packaging/mediums allowing for a consistant identity throughout . 

In order to determine which out of the two designs (see figures 3-4) was best I need to see how they would work as physical boxes. Due to some issues with the printer used it was hard to gage how the colours will print therefore further test prints will be needed to see if the colours work as well on physical packaging as they do on screen. However in relation to the designs on the packaging I think the experiment featuring topography lines on both sides and top (see figure 5-7) stands out but could be too overpower and busy which clashes with simple and modern aesthetic I’m trying to achieve. Whereas the use of the lines on the sides of the packaging is more simple but wouldn't be visible to the consumer on the shelf (see figure 8-9). 

In relation to the colours used further test prints where conducted to test colour accuracy using a better printer (see figure 10-13). Consequently the colours have turned out well with a large enough colour difference between the medium and dark roast. 

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