Street Feast Collaboration: Evaluation

In relation to the final campaign the posters work well in print and on screen allowing social media ( see figures 1-3) to support the poster campaign, providing information that is not included within the poster. The main information will be held on social media such as addresses of each location with the posters acting as a tool to entice and engage the audience encouraging them to try each venue through the promise of a surprise if they can solve the riddle. Furthermore the use of bright colours within the campaign allow the posters to stand out within an urban environment (see figure 4) and attract the audiences attention which is something previous campaigns/posters have failed to do. In relation to the illustrations featured, each relate to the relevant location allowing the riddle to be solved easily. Furthermore if there are questions about the campaign or posters people can search the hashtag to find more information as they will be brought to all information around the campaign as well as the street feast social media pages. In addition the hashtag can be used by consumers to promote their experiences at different markets as well as there interaction with the campaign. Overall the posters work well individually (see figures 5-8)and as a series, with the Street Feast logo on each poster allowing the locations to be shown under one name, which is further shown across social media. The final outcomes have been completed to a high standard based on the time frame of two weeks for this brief, which was provided adequate time for the designing and production.

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