Street Feast Collaboration: Social Media Campaign

In order to further implement the campaign we decided to mock up how the designs/campaign would interact with the two main social media platforms used by those who go to Street Feast events, Instagram and Twitter. This involved using the digital designs (see figure 1) and resizing them for Instagram (see figure 2-5). We felt the digital versions of the designs would work well due to the screen based nature of Instagram with scans of screen prints not being appropriate. However if this campaign was to exist in the real world photos of the posters in different environments could be posted in order to encourage people to find them and also to let people know when new riddles have been released. In order to solve the issue raised during feedback that it maybe difficult to identify the different locations, we've used the social media posts to explain the campaign and tell the audience the location of the market on each poster to make the riddle easier to understand.

Figure 1

Figure 2

Figure 3

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Figure 5