Luxury Coffee: Production Process

Printing:
Digital printing was used to achieve a high quality print finish to the packaging. Matt 245 gsm paper was used to print the full sized boxes (see figure 1-2) as I originally considered using olin regular 300 gsm as it would be more sturdy when joined for the box. However a higher quality print finish could be achieved using the matt 245 as a better printer could be used resulting in its use. In addition to matt 245 gsm I also printed the refill pack and test tube labels (see figure 3-4) onto matt adhesive paper so they could be transferred onto, metal tubes for the samples and foil lined bags for the refill packs to showcase how the designs could be printed onto each material. Unfortunately I didn't have access to the relevant machinery that would allow me to print onto metal and make prototypes using metal, resulting in paper being used for the full size boxes and stickers being used for the materials I had access too. Overall the printing process went well with no issues as the files had be prepared correctly.

Building the Packaging:
In order to achieve clean smooth fold a binding tool (see figure 5) has been used which pushes into the paper allowing fold to be created. This was used to minimise any reduction in print quality as a result of bending and handling the paper as I was concerned the colours may fade when folding. No major issues arose during this process as I took care when aligning the tabs and box to create a clean and flush finish. Once the refill packs I had ordered arrived I experimented with a few options of how to stick the labels to the pouches as the labels had been designed to the exact size top to bottom. The most successful experiments where those in which the sticker was stuck onto the pouch and then cut so the bag could be filled with coffee in order to show the design in full effect (see figure 6-7). This create a clean finished and allowed the pouches to appear unopened as there was no way of showing them full without cutting the original sealed pouch. Furthermore during these experiments  I noticed the text on the medium roast pouch (see figure 8) was behind the lines meaning the end of the equation couldn't be read clearly. As I had time to address this issue I decided t reprint the labels allowing for a more refine final outcome.

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Upon gaining feedback on the test print mock-ups I conducted it was suggested to alter the type more on the back of the label so it was all aligned (see figure 9-10). Furthermore I needed to bring the text on the front of the refill packs forward so it was more legible (see figure 11-16). These small iterations allow for a more refined and finalised outcome to be created (see figures 17-18) .

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