Luxury Coffee: Final Outcome and Evaluation

Overall the final outcomes successful fulfil the brief as the implementation of the equation and pattern allow for a consistant identity to be formed. The use of the surface pattern informed by the topographic lines of the region the coffee is grown in complements the use of the equation allowing the packaging to stand out on a shelf environment. Furthermore the implementation of different colours allows each roast to be easily identified at a glance on the shelf with each equation showing the level of roast. In relation to the gift pack the use of samples allows consumers to identify which roast the like most in order to purchase a large tin. The implementation of the topographic lines alongside the equations allows for a visual link to be created between the different elements of the coffee range. The only issue with the final outcome is the irregular alignment on the reverse of the packaging as this was an issue identified during production which was altered on the refill packs however due to printing errors this issue couldn't be corrected on the gift pack or full sized boxes. However personally I feel this is a small issue that doesn't take away from the overall design of the packaging which works successfully as all aspects of the design have been informed by research from the equation itself to the colours used as each aspect draws on the scientific nature of coffee production. Overall I'm pleased with the quality of the final outcomes as they showcase the designs to a high standard, providing a realistic representation of the designs if they where to be printed onto metal. Furthermore the quality of the final outcomes effectively showcases the luxury nature of the brand which is effectively communicated due to the simple and refined design.