OUGD503 Studio Brief 1 Evaluation

In relation to studio brief one I feel this has been one of my most successful briefs as all outcomes have been completed to a high standard and are heavily informed by research allowing for successful responses to be created. Throughout this brief I particularly enjoyed my short weekend briefs for secret 7 as creating a vinyl cover was something new as I hadn't experimented with this format before. Furthermore the use of production method such as embossing and de-bossing allowed for a greater outcome to be created in relation to my design based on Elbows grounds for divorce which was a response to a brief set by my tutors to complete a brief in a weekend and then received feedback. In addition I was also pleased with outcomes produced for Starpack's tea and coffee brief as the time taken on this brief allowed me to explore and experiment to resolve multiple issues, allowing for a refined outcome to created to successfully fulfil the brief. I particularly enjoyed the research aspect of this brief as it was interesting to learn about the value added to coffee during the production method which is an aspect that heavily informed the designs, as the final designs drew inspiration from the scientific nature of coffee and the art form of coffee roasting due to the precise techniques involved. In addition I also enjoyed entering the Penguin Random House book cover competition as the book chosen, Stephen Hawking's A Brief History of Time, as it gave me an opportunity to learn more about a topic that I was interested in. Throughout this process I wanted to capture Hawking's humour and the premise of the book which questions the scientific discoveries through time. As I spent more time on this brief, around 2 weeks, I had time to read the book and research existing covers in order to meet the main requirement of the brief which was to create a cover that attracted a new generation without resembling a text book. This time period allowed multiple ideas to be explored and combined resulting in the final outcome which I'm pleased with as I think it accuratly represents the book as a whole by conveying its tone of voice. Overall I have found this brief very helpful as it has allowed me to explore multiple areas of design which I wouldn't normally look into as part of my every day practice.