In order to further develop my initial ideas I've looked at the chemical components found within coffee and their molecular structure as the production of coffee, roasting and brewing process is very technical and specific which is something I plan to experiment with incorporating within the label. However when researching the chemical compounds and molecules in coffee I found it difficult to clearly identify specific chemicals, leading to the use Chlorogenic acid a compound found in phenolic acids caffeic acid (see figures 1-2). In order to simplify the design I focused on one aspect of the molecular structure and repeated a small section in order to create a more abstract representation of the molecule (see figure 2). Once the pattern was created I felt it looked too scientific on its own leading to the incorporation of circles used colours inspired by the change in colour of the coffee bean through production (see figure 3). However upon reflection I felt these experiments where too busy and would distract from the information within the label. Consequently I decided to incorporate colour into the lines themselves whilst incorporating the original label design from previous experiments (see figure 4). However this looked too busy and overwhelmed, leading to blocking out the pattern around the text, however this looked disjointed. Consequently leading to the incorporation of the name of the brand and origin of the coffee within the pattern to make a potential logo (see figure 5) . Upon reflection of these experiments I feel they are too scientific and don't reflect a luxury coffee brand as well as other experiments using contour lines.
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| Figure 1 |
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| Figure 2 |
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| Figure 3 |
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| Figure 4 |
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| Figure 5 |
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