Tuesday, 9 January 2018

OUGD505 - Design Practice 2

2 briefs, 30 credits
SUBMISSION:
Monday 23rd April 

  • research heavy, identify explore and develop areas of practical, technical and conceptual research 
  • develop specialist knowledge 
  • develop practical, theoretical and conceptual understanding of technical ability 
  • embed awareness of social, cultural, ethical and commercial roles of graphic design 
  • professional level of presentation and communication skills. 

16th Jan - Footprint
26th Jan - Tom Joyes
6th Feb - Wolff Olins/ Jack Grafton

  • Research 
  • Ideas 
  • Develop
  • Design 
  • Refining 
  • Outcome 
Studio Brief 1:
Micro-Genres of music:
throughly research a micro genre of music from everynoise.com. research must b extensive with the intension that you become an expert in this genre. This micro-genre will become the focus for the design and production of a new piece of work that will be exhibited.

Design an object that celebrates an aspect of the genres specific characteristics: politics, aesthetic, production methods, audience, demographic, key intentions.
In what sense do these micro-genres help us understand some wider issues about the society that created them. 

Think visually, literal and lateral approaches.
Your exhibition design object must be ambitions and be a response to your research. Don't limit your ideas, it could be:
    • flag 
    • ringtone 
    • game/puzzel 
    • map
    • clothing 
    • furniture 
    • wallpaper 
Research should inform the format and type of object you chose to produce. 
  • Become an expert 
  • Consider the current state of physical media and products within 21st century music industry and culture.
    • Format (cd, vinyl, mp3, streaming, etc)
    • Packaging, editions, objects, etc.
    • Digital vs physical 
    • Distribution/ purchasing/ ownership of music. 
Deliverables:
Documentation of development on blog
final design, physical 
6x design boards


Reference points:
Colophon Foundry (fruit stickers)
Sophie Merchandise, can product be real or rendered
Radiohead, Newspaper (Universal Sigh) 
Zak Group, Frank Ocean/ Boys Don't Cry 
Bjork, Biophilia app

Studio Brief 2:
Product Range Distribution
Examine graphic design outputs relating to social, political and ethical change.
Aim to increase your awareness of historical examples plus contemporary practice that is responsive to 21st century issues
Be sure to note the interrelationships between medium, message and distribution.

You should produce a body of research work that explores the connections between these concepts.
Your research work and ideas should reflect your own ideologies, concerns and ambitions as a graphic design.

Consider the role of graphic design in 21st century society/culture and their responsibility regarding social politcal change

Brief, Part 1:

  • Develop a practical, visual and contextual investigation of a specific subject
  • You should aim to develop research from a range of primary and secondary sources in order to fully explore the opportunities for informed creative development. 
Your research and development of this part of the brief should be documented on your studio practice blog and will be presented as part of you interm concept pitch.

Part 2:
devise and develop a body of practical work that both distils your knowledge of an identified issue and demonstrates your ability to tap into the market potential for socially, politically and ethically driven design
Output should still work within a broader creative and professional context of graphic design but could be based around ideas of awareness or protest.

Potential Deliverables:

  • poster series / manifesto 
  • publication /  book/ zine / printed matter
  • web/ digital platform / video / moving image / animation 
  • ranage of products /  merchandise that communicates your identified core message ( placards, banners, set of badges) 
  • real world ephemera (a new product, new currency)
  • Instillation, exhibition, social space, wayfinding, signage 
Deliverabels:
blog 
final outcome 
design boards 

References:
Me & EU - Nathan Smith 
Eike Konig - Hort Studio (set of image that relates to each other)
William Knight 
In Loving Memory of work - Craig Oldham 
This Girl Can 
MeToo/Times up 
Uncertainmedia.com Tom Joyes
Metahaven a definition of now 2012
The meme 

Manage your time:
Majority of time on SB2
70% on SB2 30% on SB1?

Tips:
Research:
doing stuff, talking to people


No comments:

Post a Comment