Identify problems, to create a graphic response to stop people using their phones as much.
heavily research based, who uses their phones the most etc.
Response:
- Something that would actually impact us, looked at places of social interaction decided on creating a pop-up bar.
- SpeakEasy, relates to theme of chatting to people, to reconnect
- Hands used as symbol, used when on phone and also when talking.
- Playful focus in order to insight conversation, use of puns, conversation starters.
- Bar was suitable because its more social, chatty environment as people have had a drink so more likely to talk to each other in a bar rather than another environment such as a cafe.
- see how long a group of people can keep their phones locked in a safe with prizes for time left in safe.
- cards
- menues
- promotional material
- pins
- Varied outcomes/responses to represent issue/bar
Solid research based allowed designs to fall into place, strong research base informed design allowing for a strong concept to be developed and implemented across the designs/outcomes.
Colour Scheme:
- Wanted something quite vibrant, fun and engaging
- Main influence was the yellow, then other colours where based on those which would complement the yellow.
Research:
- Articles
- Studies
- Stats and statistics
- Analysis people around and yourself
- Experiments
- personal challenge to not use your phone
Ageism:
- Initially looked at graphic approaches to make social and political issues more approachable.
- How design can help ageism
- Pro-agism campaign based on stereotypes and replacing them, hammering home that old people are not what you think.
- Featuring older national treasures to show statements in context
- Linked to Age UK to show a campaign, see if work could work outside university.
- Infleunced by how Anthony Burill uses typography
- how different aspects work together and on their own.
Outcomes:
- Placement of campaign based on ageism in the workplace, shown on commutes
- Protest boards
- Posters
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