Micro Music Genre: Idea development, Scratch Cards

In order to further develop my initial ideas I've explore the concept of creating a scratch cards based on popular football chants. Due to the 20 teams within the Premier League it was difficult to decide how to proceed with this concept as each team has specific chants and I also had multiple ideas of how to present the chants in scratch card from. Initially I had the idea to create a make your own chant scratch card based on songs often used within chants however it was difficult to decided which team to create these for. This lead to the development of focusing on Liverpool FC as they instigated the use of chants within fan culture, potentially creating a pair of scratch cards for the Merseyside Derby as this is one of the most intense rivalries within the Premier League. Consequently in order to create visuals I looked at fan memorabilia taking imagery and motifs from team crests and pin badges (see figure 1-4). During this experimentation I felt the small details found within the badges and crest particularly interesting as they reference the team without being overly obvious which works well as the audience, existing fans will be familiar with the smaller details (see figure 3). This lead to the use of these motifs to represent the sections where fans will scratch to reveal the hidden message/word. Upon reflection of the initial designs in which the motifs would be removed to reveal words (see figure 4-7) I felt this was a very basic representation of a scratch card and failed to represent the rivalry between Liverpool FC and Everton FC. In relation to the motifs chosen for Everton FC it was difficult to choose which to go for as there are multiple small motifs compared to Liverpool FC whose only real useable motif is the liverbird, therefor I plan to gain feedback to identify which are most successful (see figures 4-10). In order to represent the rivalry between the two teams I've developed the cards to only feature the words missing from the song with the other spaces being filled with motifs of the opposing team (see figure 11). In relation to the typography for both teams, they have been taken from their branding. In relation to Everton the two common typefaces used Angie-Regular and Levenim MT (see figure 5) which creates an effective visual balance as they complement each other whilst effectively representing the teams branding/aesthetic, compared to the sole use of  Levenim MT which lacks character compared to the use of both typefaces. In relation to Liverpool Albertus Medium has solely been used as this is the most common typeface associated with the club as it features heavily within their branding and on their crest (see figure 7).

In addition another idea for the use of the scratch cards was to have chants hidden in the cards so fans would scratch away to reveal, sparking fans to join in and sing the chant during half-time (see figures 11-13). They could be positioned on each seat so all fans would scratch off at the same time, half-time sparking a back and forth of chants between the rival sides creating the opportunity for new chants to be created from those featured on the cards. However personally I feel the other experimentations aimed at matching the words are more successful as they speak to the audience more effectively and are more playful than those seen in figures 1-13.

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