British Coffee Association:
– In the UK, we drink approximately 55 million cups of coffee per day– 80% of UK households buy instant coffee for in-home consumption, particularly those aged 65 and older
– Ground coffee and single-serve coffee pods are becoming increasingly popular, particularly amongst millennials (aged 16 – 34) who account for 16% of all buyers
– On the high street, café culture has also continued to boom, 80% of people who visit coffee shops do so at least once a week, whilst 16% of us visit on a daily basis
Upon reflection of the statistics above I found it interesting that ground coffee is most popular among millennials as quality ground coffee tends to be expensive which is something you would associate with an older generation with more disposable income. However according to the data above many older people drink instant coffee. Consequently I plan to target young professionals aged between 21-34 due to the popularity of ground coffee amongst this audience.
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