Design for Screen: Idea Development

User Experience:

• home page changes each time you visit, features different students work, animation...
• placement of students could change based on those you visit, makes suggestions 
• students you visit the most will become bigger and more pronounced
• placement of students could change, to encourage you to look at others
• students could disappear once you've looked, reappear when you refresh so you can see who you've looked at 
• Students LinkedIn appears as a pop-up or below their work after you've viewed it for a certain amount of time, if a persons interested they will take time to look through the images and read the rational/brief

Design/content ideas:

• students appear in the form of adjective so studios can look at those who they think will fit within there environment
• students could be shown in the form of a self-portrait in order to showcase their creativity and give a further insight into their personality 
• have students linkedIn under there work so studios can get in touch 
• blog section to showcase awards, nominations as well as work by first and second years 
• simple, interactive design  

Key Considerations:

• innovative 
• engaging
• personal  

Design for Screen: York Mediale 2018 website

York Mediale 2018 by Something More and Hungry Sandwich Club:
York Mediale website is highly interactive website which responds to the users interaction, the design changes and is manipulated by the user moving the mouse across the screen (see figure 1) creating a unique experience for each user. Due to the interactive nature of the site it encourages users to explore and find additional information, which is very easy to locate at the top of the screen. This website sticks within the page fold, however the interactive nature tell the audience to explore and interact with the site in a very intuitive way without the use of suggestion. Using the M monogram as the central focus of the website allows a constant point of interaction informing users of where to interact with the website without any formal instruction. This is also transferred for mobile users as well allow a unique experience to be had on all platforms. The entire site is influence by the York Mediale slogan 'art, meets the future' which has heavily informed the use of animation and coding within this site. Furthermore as you interact with each option that comes up the user experience becomes the focus rather than the use of the M as many of the interactions cover the M, allowing the site to highlight the creativity and individuality within the website and event itself.

My Thoughts:
The heavily interactive nature of this site with its focus os user experience is something I plan to incorporate within my own design in some form weather its based on the number of times you view a certain students work or the navigation of the site itself.  The multiple options of interaction is also intersting to me and is something I plan to experiment with, for example the home page could change in a similar style or the order of the students and how they appear on the screen could change each time you visit based on your preferences and show you similar students based on others you've viewed.

Figure 1

York Mediale identity from Something More on Vimeo.

Design for Screen: Brief

The Problem:
A website to showcase the work of the students on LAU's graphic design course, specifically those in third year.

Solution/Brief:
Create an interactive and engaging website to showcase the work of third year graphic design students at Leeds Arts University to industry professionals and potential students. Incorporating aspects to showcase the personality of the students and key philosophies of the course by incorporating a blog sections which will feature outstanding work from first and second years as well as informing the audience about awards and competitions won my graphics students. 

Feedback:
In order to help progress idea generation and my research I've gain feedback on my idea from my tutors. After receiving feedback I feel I need to focus on the community aspect of the university and showcasing the personality of the students. I also plan on exploring how to show perspective students that they can be part of the community too.

Target Audience:
Creatives within Leeds and around the world
Studios from around the world, London, Berlin, Barcelona, New York etc.
Professionals who are thinking of attending the end of year show

Beer Identities: Binding Experiments

Concertina Figure 1:
This fold was initial considered for the publication as the book was intended to be contained within two beer matts. This would allow each page to be visible and for a non-rip stock to be used in order to increase durability. Initial issues when experimenting where identified when having to stick sections together to make a concertina long enough, however this issue would be eliminated during the digital printing process as it would be possible to print the whole publication on one long roll of paper. Despite the success of this binding methods, design developments throughout the project made its use irrelevant.

Perfect binding, Figures 2-3:
The use of a hot glue gun to secure the individual pages in place failed to hold the variety of pages within the publication, resulting in pages falling out once the glue had dried. This provided an issue as this is the main binding method for publications which feature individual pages rather than spreads, however I plan to experiment with book cloth/tape as this will hopefully hold the different pages in place. Upon reviewing the processes I've experimented with the use of PVA glue to hold the book as hot glue is too rigid and doesn't have as much room to expand when additional pages are added. This give the spine more give allowing for the folded sections within the book to be place back into the book without breaking the spine. IN order to make the publication more durable book tape will be used to secure the spin and a small stab stitch maybe added if extra durability is needed.

Design for Screen: Target Audience

Leeds has a large and growing creative community with over 6000 small/medium sized business such as studios like Hungry Sandwich club and business like Colours May Vary and Village. In order to showcase student work to professionals the following are those I aim to attract:

• Creatives in Leeds
• former students 
• business owners, Village, Colours May Vary
• Alumni:
• Alphabet 
• Hungry Sandwich Club 
• Catalogue 
• Studios in UK and around the world:
• Pentagram 
• Socio Design 
• Build 
• Only :
• feedback gained from Mat one of the founder found that they liked the idea of having a platform to view students work and also liked the fact that you could identify a student by there personality. 

Design for Screen: Idea Generation

Brainstorming:
Website or app that showcases the work of graphic design students at ULA which is linked to the end of year show so that studios from around the world and those who can't attend can still see the students work. This would allow students to showcase there work in industry easily and also serve to promote the ULA course as one of the main things many applicants look for when apply to university is students work to gain an idea of the course. The main purpose of the website would be to help students showcase there work mainly featuring 3rd years but also including a blog section where work from students within 2nd and first year could be showcased.

Features:

• name:
• room 136
• 136
• 136 GD 
• GD136
• survivors/surviving 136 
• 321 (each year)
• page for each year 
• page for 3rd years 
• blog featuring news about students such as awards or exhibitions and including good projects from 1st and 2nd years
• informed by student experience 
• word or phrase that represent the student featured
• showcase hard work 
• humerous
• convey personality 
• linked to end of year show
• feature comments from the end of year show 
• feature students all year round 
• separate section for end of year show
• add students Linkedin to there profile/section 
• feature tutors 
• inform about course
• students pick there best brief to showcase 
• instead of students name, word that represents them, name given in Linkedin or bottom of work  
• self-portraits 
• don't use ULA colours 
• use adjective to represent each student 
• separate from show, don't include branding for show 
• 4-5 images showcasing one project 
• used to show work to studios we visit or visiting professionals 
• have separate sections for work, internship and work experience 
• online gallery or opportunities 
• showcases 3rd years work changes for the end of year show 
• not a social page, more professional 
• single colour to create contrast 
• pantone colour of the year
• incorporate course philosophies 
• concept driven

Audience

• showcase work worldwide
• attract professionals 
• showcase students work to new applicants
• industry professionals could leave comments 
• engage with industry 
• prospective students, gives idea of the work they will end up making 
• liked to ULA graphics instagram, in bio 
• design/creative community within Leeds/UK

User Experience

• photo of student could only be revealed once you've liked or engaged with there project or gone to LinkedIn
• easy to use/navigate 
• simple
• speak to a design literate audience 
• used all year round 
• bright
• engaging 
• intuitive 
• clear 
• structured
• easy to access and use
• available 
• task to be completed in 3 workflows 
• click on categories such as branding, print and work for those section is highlighted
• split work into sections
• inspiring 
• exciting 

Idea 2 – Defibrillator App 

App that located the nearest defibrillator linked to the placement of defibrillator into disused telephone boxes, includes simple instructions on how to use for those who are not first aid trained. Also includes instructions of what to do if there isn't a defibrillator near by such as how to help until the paramedics arrive.

Features:

• map showing closest defibrillator and quickest route 
• instructions on how to use 
• basic first aid instructions 
• educational animations 
• simple and easy to understand steps 
• timer to say when to stop compressions 
• links to emergency services 
• what to do when you find someone unconscious 
• how to deal with an allergic reaction 
• what to do if you find a pregnant woman in distress 
• how to deal with someone who has fainter or is fitting 
• emergency alarm to contact emergency services if you can't call e.g; under attack, sends an automated requesting police help based on your location 
• how to calm down a person in distress
• deal with broken/dislocated bones e.g; leg
• advice section on wether to go to walk-in, GP or A&E 
• offer simple advice for certain aliments to avoid people going to GP e.g; for cold 
• simple not overwhelming 
• calm, contrasting colours
• section for parents to teach children, use of animations to show kids 

Audience:

• general public 
• pre-installed on phones 
• downloadable as a general first aid app 
• those with or friends of those with medical conditions
• teachers 
• students
• those who work with general public e.g; bus drivers, train station workers
• universal
• instructions/educational aspect can apply to anyone 
• Making more people aware/ involved of first aid 

User Experience: 

• simple to navigate even when in a state of panic 
• remind user to calm down 
• intuitive 
• natural 
• can be used under duress 
• universal language 
• images/icons and numbers only 
• informative 
• easily understandable 
• helpful
• calming 
• reassuring 
• safe 
• smooth and uneventful 
• short workflow
• quick access to any emergency section 
• 'siri' aspect, say issue and instructions appear

Design for Screen: Research, Evaluating User Experience

Upon researching end of year shows many universities feature information and extensions about the end of year show itself but not the students or work featured, it tends to be information and promotion for the show itself.

Norwich University, Graphic Communication 
The graphic communication department of Norwich University showcase their students work through a website which can be accessed through the course page on the university website. This site showcases third years and is linked to the end of year show allowing perspective students and professionals from around the world to access the show and see the work. The website has a good concept as each person is represented through an adjective including the tutors allowing those viewing the site to gain an insight into the course and community they could be a part of. However the only issue with the site is that it can be quite difficult to navigate, as you scroll up to move the page. This results in pages skipping which tends to happen the most why trying to access the student section which is the arguably the most important. Upon experiencing this website the use of a single colour allows for a bold and engaging design. The navigation of the sight is easy, however isn't executed effectively as its very sensitive when trying to scroll. Furthermore the use of fitting the layout within the page fold could also add to the navigational difficulty as there is no real indication to scroll down for more information. Intuition does give you the impression to scroll down which then results in numbers appearing which indicate that there's more below. However I plan to experiment with the active zone by placing information slightly below the page fold and using language to hint that theres more to see.

Manchester School of Art, End of Year show:

Unlike Norwich, Manchester have a site featuring all courses in the end of year show. Although the navigation of this site is very intuitive and simple, Norwich's site is better designed in the sense that it features more relevant information and has an interesting concept, whereas Manchester's simply features photos of the work and contact information about each student. I feel incorporating aspect from each site would be beneficial. Additionally its very heavily focused on the end of year show whereas Norwich incorporate aspect of the course by introducing the tutors, this creates a more engaging and intersting experience as it provides more information to perspective students. Unlike Norwich, the Manchester site includes multiple examples of student work however no information is provided about any of the briefs which can be quite confusing as each project is represented in one image. Additionally the branding for the end of year show features 'you made it' which doesn't relate to the to the audience as they haven't been through the course 'we made it' would be more relevant as it speaks to the community of the university/course. Overall the design of the website is very basic as it follows the end of year show branding which is very unimaginative as it is based on balloons, a very common visual representation of celebration.  

Leeds Arts University:

Although LAU feature a gallery of students work on their website, its a very limited selection of work and fails to fully showcase the students as there is no additional information after there name. I feel extending this gallery into a separate website for the graphic design course would allow professionals and new students to gain a greater understanding about the students and the work they produce by adding more personality to the course. Furthermore the student work of the page isn't overly obvious being listed under galleries making it slightly more difficult to locate. Overall I fell creating a separate website speaks to the success and industry focus of the course itself creating further opportunities/platforms for students to showcase there work to industry. 

Design for Screen: User Experience

Points of Research:
Google design/material design
IOS human interface guidelines
SP–AN, group discussing design in relation to google and  screen based design

User Experience:
Everything that effects the users interaction with a product, user needs meets business needs. Follows user centred design process, take users need into account at every stage. Its the design behind the visuals.

• what
• where
• why 
• who 

What is user experience:
the way people interact with a digital system, usability refers to the ease. Efficiency by which a user operates a system. Interaction design is then the organisation and construction of interactive elements.
Aids our ability to do a certain task or to enhance our social identities or to communicate.
User experience asks about the emotional impact on the audience, engagement, happy with processes, does it fulfil the needs of the audience. About individuals and subjectivity and how the individual is absorb by the process.
User experience needs be main focus over the visual design 

User Experience Design
Iteration, verifying and refining to ensure design is the best it can be
Analyse:

• research, 
• data analysis 
• conceptualisation 

Design:

• creating concepts 
• interaction behaviours 
• look an feel 

Prototypes:

• realising design alternatives
• how will someone engage with the layout/design 

Evaluate:

• verifying 
• refining 

User Research
seeks to gain a better understanding of the needs of users through the use of interviews, observations and focus groups.

Identifying and conceptualising user roles, needs, task flow etc. 

Techniques:

Personas:

characteristics of archetypal users, fictitious profiles of potential users. Personas encompass a number of different people in one in order to help solve problems and identity needs. 

• reflect on data found
• focus on the present
• be realistic
• describe challenging target audience 
• provide insight into the users context, behaviours, attitudes, needs, challenges, occupation, goals and motivations  

Task flows/user flows:

visualises the stages involved when completing certain tasks or the journey a user takes through a system. series of actions a user takes, such as when logging into a website. 

• Goal, 3 stages of task flow simple and efficient (Apple) 

Wire Frames:

• First step towards putting all the user research, personas, workflows etc, into a visual format
• Aim of wireframes is to experiment and test hierarchies and informed layout strategies. UX design designers will always refer back to personas to test the wireframe layout.
• The wireframes can be fairly simple and generals, using placeholders to suggest where the images and text could be placed etc. 

Design for Screen: ONLY

Only: 

Branding agency helping organisations to use design to innovate and grow.
Clients:
work with a lot of non-profits, education and music industry such as:

• Goldsmiths
• Design council 
• Festivals 
• Sony 

Design for Screen:

• screen another medium for ideas shouldn't be seen as a limiting platform, doesn't matter if you can't code, just need to be able to communicate. 
• constantly evolving, endless opportunities, face-paced 
• primary means of consuming a brand, experiential/ interactive 

Design Processes:

• research:
• competitors
• audience 
• personas - 5/6 general users for the product, write a background name, job and age etc. 
• principles
• Wire framing:
• ideation 
• test assumptions 
• client buy-in 
• involve developers,designers and art directors 
• Design 
• need to be able to communicate 
• Front End 

Goldsmiths University:

• Wireframes useful for understanding how the site will work 
• needed to promote other courses and attract international students as art course was very oversubscribed
• needed to access content quickly

Printworks:

• consider how you can bring branding to life of screen 
• print work never got turned off when in use resulting in a constantly evolving typeface to be used across all branding 

Lost Village: music festival in the woods 

• abandoned territory lost in time, informed all branding 
• bespoke typeface based on symbols informed by past times 
• not a traditional website, very informed by the event itself 

Bring Me the Horizon:

• got 2 weeks to create something online to promote there new album
• created a timeline of content as band wouldn't update the site, bring together all aspects of social media 
• determined by location 

Questions:

• work on 2 large projects and 2 smaller projects at a time 
• tend not to pitch, companies tend to come to them 
• Design at:

  1800 pixels

  1300 pixels 

  768 pixels

  320/640 pixels 

• Invision- used for prototypes 
• research and wire framing are very important 
• check on developers regularly, design is handed over and developers produce/code

Design for Screen: Initial Ideas

Initial Ideas:
– App/experience that gets people off there phone to talk to each other, use your phone to propose a question or topic that pop-up on peoples phones near you, only goes once you've responded to the notification. 

– Apps centred around the difference between the north and south, including sections on slang, pronunciation, what is north and south.

– Website showcases graphic design students work at UAL, graphic design department featuring students and one for there projects, could link with end of year show so those who can't attend can still see graduates work.

– App that located the nearest defibrillator linked to the placement of defibrillator into disused telephone boxes, includes simple instructions on how to use for those who are not first aid trained. Also includes instructions of what to do if there isn't a defibrillator near by such as how to help until the paramedics arrive.

Upon reflecting on the ideas above I feel a website or app that showcases the work of graphic design students at ULA which is linked to the end of year show so that studios from around the world and those who can't attend can still see the students work. This would allow students to showcase there work in industry easily and also serve to promote the ULA course as one of the main things many applicants look for when apply to university is students work to gain an idea of the course. The main purpose of the website would be to help students showcase there work mainly featuring 3rd years but also including a blog section where work from students within 2nd and first year could be showcased.

Design for Screen: Briefing

Brief:

Create an immersive and engaging screen based user experience for a media of your choice, this could include; website, app, streaming service, etc.

• app
• smart tv interface
• in car interface 
• website

Need to write a brief:

• identify audience 
• theme
• client 
• problem 

Key things to consider:

• what digital experiences engage the audience
• fulfilling audiences needs 
• ease of use and efficiency 
• what user expects to be doing
• must be global, universal 
• consider reach of application  
• variety of media, image audio
• focusing on experience factors of the user. 

Processes and procedures involved in designing for screen, role as designer shouldn't change. Important to know how to work with developers/coders Software packages to visualising designs such as Adobe XD and After Effects.

Justify research, need to know problem/issue is real and nothing exists which aims to resolve the problem already.  

Deliverable:

• Blog
• Working/animated/navigable prototype 
• Design boards 

Every brief requires a problem, highlight what the problem is within the brief. 

Examples:

BMW car key app: user experience

• go to car
• use phone 
• unlock phone 
• use fingerprint or code to open phone 
• close existing apps 
• find app 
• tap icon 
• tap to unlock 
• side and physically open car 

Compared with taping a button on your car key.

Has this solved the issue? don't overcomplicate an issue 

What is a user interface:

• navigation 
• sub-navigation 
• imbedded videos 
• swipe animations 
• cancel 
• efficiency 
• buttons drop down menu 
• solving problems 
• understanding needs
• enjoyment 
• visual engament 
• social aspects 
• personality 
• entertainment 

Areas of exploration:

– Own website, is a website the best digital solution, how get them to the website 

bespoke app for yourself, use as a stepping stone 

– App to get people of there phones and talking 

– Sat Navs 

– mobile phones 

– head-up displays e.g; google glasses 

– projections 

– streaming sites  

Beer Identities: Cover design

The cover design for Drink Anyone? needed to reflect the progression of difficulty found within the publication but also be easily read. This lead to the development of a selection of layout designs using and braking the grid to showcase the progression/contrast between the beginning of the publication to the end. Figure 4 explore the use of mixing the letters within the title to create a visually confusing cover that is still legible, however I feel this fails to effectively showcase the contrast within the book as it looks confusing from the beginning whereas its supposed to be easily understood at the beginning. Consequently figure 5 has been chosen for the cover as it hints to the dialogue of the book with back cover showcasing the confusion due to the small size of the text and having the phrase upside down. Furthermore the colours used within the cover have been colour picked from Westbrook Key Lime Pie Gose, the most popular craft beer of 2017.

Figure 1

Figure 2

Figure 3

Figure 4

Figure 5

To further develop the publication the back page will be unbound and located on the back of the wrap around cover of the publication (see figures 6-7). this will allow downer who drinks the most to be the most difficult to find due to its indirect location. Furthermore the interactive nature of removing the card to show an empty pint and reveal the instruction showcases how quickly downers drink and also concludes the book in the same way a night of drinking is finished. Additionally the colours for the cover have also been chosen from the Westbrook Key Lime Pie Gose, the most popular craft beer of 2017 as the downer drinks the most in the pub. In relation to the pattern featured on the cover, inspiration has been taken from various craft beer labels in particular CloudWater who feature different artist work on there labels. Furthermore the colours have also been taken from Westbrook Key Lime Pie Gose in order to create a contrast against the cover but also create a slight contrast through the incorporation of the green from the label to create a more engaging/eye catching cover (see figure 7). 

Figure 6

Figure 7

Beer Identities: Refinement

In order to respond to feedback to make the publication reflect the concept more by making each page relate more closely to each personality, I've developed each page so the typefaces used reflect characteristics of the personalities. Furthermore the colours have been colour swatched from beers that match with the personality.

The Nurser:
Typeface: Futura, chosen due to it high x-height which represent the length of time taken by the nurser to drink. The high x-height lengthens the phrase and heightens the never-ending feeling other get when sitting with a nurser this is further shown through the repetition on the page.

Colours: grey (#414652) and mustard yellow (#d4b44a)
These colours have been colour picked from Cloudwater Dipa v6 which is one of the best beers in 2017 and focuses on the fact that most nursers drink beer for the taste. Cloudwater is a popular craft beer with Dipa v6 being one of the best tasting and popular beers.

Flavour Finder:
Typeface: Baskerville, chosen due to its traditional characteristics and its association with sophistication which represents the flavour finders refined palette.

Colours: light grey (#d5d5cd) and green (#5db082)
Five Points, Railway Porter has been used for the colours as its full of coffee and coca flavours which where identified to be popular with the flavour finder in the interviews I conducted with bar staff.  

Snob:
Typeface: Times New Roman, chosen due to its use with large bodies of text which relates to the use of a cypher to locate the message from a body of text. Furthermore as its a serif typeface it speaks to the beer snob superiority and class.

Colour grey (#3d3e41), colour picked from Northern Monks most high profile collaboration. This one off beer represents the prestigious nature of the snobs characteristic due to its rarity and limited availability, being a beer the snob would definitely try. 

Clueless:
Typeface: Avenir, chosen due to its simplicity as the typeface used for the clueless one needs to have a limited personality itself in order to represent the lack of knowledge and uniformed nature of the clueless personality.

Colour grey (#e0e0e0) purple (#2d3776), chosen from Brewski Barbarian IPA as this is one of the most popular/sold IPA of 2017, based on the evidence gain from interviews than those who don't know much about beer tend to go for an IPA. 

Half Pinter:
Typeface: Circular Std has been used due to its short x-height in order to further exaggerate the half which is also shown in making the page half the size.

Colour: duck egg blue (#73a09c) has been picked from the label of Del’s Shandy, Narragansett Beer as I discovered many half pinter's tend to order a shandy.

Hipster:
Typeface: Bebas Neue has been chosen due to its bold nature which allows the blunt phrase to be conveyed in an impactful way. Furthermore the bold and forceful characteristics showcase the blunt and in-your-face nature of the hipster. 

Colour: orange (#f5851f) this colour has been chosen from Westbrook Key Lime Pie Gose which is the best craft beer of 2017 and fits with the phrase 'I only drink craft'. 

Local:
Typeface: Caslon has been chosen due to its traditional nature and common use as the local is a common sight in the pub with their daily trip to the pub/bar. 

Colour: Yellow (#fbd233) and black (#000000) have been colour picked from Theakstons branding as Vinnie the locals usual order is a half pint of Theakstons with a double shot Glenfiddich. 

Downer:
Typeface: Helvetica has been chosen due to it simple and uniformity which represents the straight forward nature of the downer who knows what they want. 

Colour: Green (#16ae4b) has been taken from Westbrook Key Lime Pie Gose label as its the most popular/sold craft beer which related to the downer who drinks the most in the pub/bar. 

Beer Identities: Final Crit Feedback

In order to gain feedback on my prototype design(see figure 1) I asked the following questions in a peer-to-peer feedback session. I wanted to gain a greater idea of how others read and interacted with the publication and also some comments on the design to see if I could improve any areas.

How would you suggest it be bound:
- prefect binding would work however might be difficult with the different pages
- staples would be better for a cheaper publication
- look at binding methods fro pub menus

What do you think of colours used:
- colours make sense
– maybe add other colours to make it more intersting
- contrasting colours used more

Do you find it difficult to navigate:

- yes as its not bound at the moment
- can't tell as not bound
- been pulled out of order so confused as to how its meant to be

Overall I feel this feedback was helpful as it has made me think about the order and binding of the publication however a lot of the suggestions where not appropriate. Staples wouldn't be possible as each page is a single piece of paper therefore a binding method such as perfect binding would be needed. The navigation feedback is useful as it is supposed to be difficult however this will be corrected when the publication is bound, which I will be able to gain more effective feedback on.

Following the review of the feedback above I felt more in-depth feedback was needed in order to move on and refined the publication further. Consequently I discussed my ideas with my tutor and received feedback that the use of a consistant colour and typeface confuses the concept of the book as the reader relates each page to each other instead of looking at the separately. Changing the colour and typeface will allow each personality to stand out more clearly and allow the design to follow the concept of the book as although the colours used have a reason, however the book has become more about the people rather than beer. Furthermore in relation to the binding decision perfect binding or book cloth tape will be used with addition of incorporating a beer matt aspect, potentially through backing the book using the same material as beer matts. Overall the student page is the most effect as its very considered due to the use of the letter press and the story told through the process of the letters disappearing.

Decisions:
Overall I feel the feedback gained within this session will allow me to further refine the publication. I plan to change the colour and typeface of each page based on the personality in order to match the concept and the design. Additionally I will alter the layout of some pages so they more effectively represent the personality and production decisions as the current publication requires a lot of explanation which is good as the book is supposed to be difficult to follow. However the book need to be able to be read/followed in a coherent way despite the difficulties within it.

Beer Identities: Production Considerations

Tyvek:

In order to gain a greater idea of the limitations of Tyvek paper I've spoken to James the printing technician and discovered that printing double sided on tyvek paper wouldn't be possible as the textured side would leave the print patchy and faded. Furthermore as this book to going to be sold/placed in bars the cost needs be under £5 whereas Tyvek paper is £11 per meter. Due to the size of the publication more than a meter of paper would be needed making the cost too expensive for a publication that is likely to be given away for free. 

Screen Printing:

Screen printing could be used to solve the issue of poor printing quality on tyvek paper however the paper itself is too expensive. However screen printing could be used to show the loss of control as a result of drinking. This could be shown by not replacing the ink when screen printing so I would loose control over the printing process. However this is a very time consuming process and may not be cost effect for a book that will be given away for free. 

Digital Printing: 

Digital printing would be cheaper with the loss of control being shown through the binding/production process as the book would become harder to read as you go through. This will be achieved through the incorporation of unbound pages, foldouts and inserts. In order to further the concept of the book the size of the publication will be 14cm by 14cm which is a 0.5x increase of a classic beer mat (see figure 1), allowing the publication to be read easily within the bar.

Beer Identities: Design Decisions

Nurser:
In order to communicate the slow loss of control when drinking the first page of the publication needs to be simple and easy to understand which fits within the characteristics of the nurser who has only has one drink. The repetition of the phrase represents the slow constant sipping of the nurser as you feel like there never going to finish there drink.

Flavour Finder:
Incorporating a cypher within this page makes it harder to find the phrase however is still very straight forward. The action of having to actively find the phrase  represents the flavours and tones that the flavour finder claims to taste, with the phrase communicating what the bar staff actually think when they start to discuss the beer there drinking.

Beer Snob:
The folded, concertina inspired page represents how the beer snob goes on and on about how their beer is so much better than yours. The phrase originates from how sick the bar staff are at beer snobs comments and how they already know their order because their so specific each time.

The Clueless One:
Using a complex paper fold will allow the reader to experience the state of confusion the clueless one in secretly in when the order at the bar. However once the paper fold is undone it shows the clarity they gain after the bar staff have explained the basics of craft beer again.

Half Pinter:
Reducing the page size by half and only allow the phrase to take up half the page showcases the personality of the half-pinter effectively. Further more the inconvenience of halving the page for the read highlights the annoyance felt by bar staff when customers repeatedly order half pints, this is further shown in the phrase.

Hipster:
The use of a large fold out page showcases the bold nature of hipsters and there opinions. Furthermore the use of the large scale print conveys the phrase effectively showcasing the bold and defiant message that they only drink craft beer. Additionally the simplicity of the design further reflects the modern and clean cut nature of the hipster.

Local:
Incorporating an unbound page further highlights the progression of loss of control as the book is becoming more difficult to read and handle so the audience is losing physical control of the book harder to read as you have to physically move the publication to read it.

Student:
Letterpress showcase the loss of control gained when drinking as I lost control over how the letters printed by not setting the type. The incorporation of all the prints allows for the progressive loss of control to be highlight whilst making the book increasingly harder to read. Furthermore 'whats cheapest' is difficult to read as the letters have been jumbled based on Cambridge Universities research that the first and last letter of a word only need to be correct for the word to be read.

Downer:
In order to conclude the publication the final page needs to be the most difficult to navigate, resulting in use of a interactive element pointing the reader to the cover of the book where the last page is located on the back of the wrap around section of the cover. The inclusion of the 'disappearing' pint showcase both how quickly the downer drinks but also the state the audience could be in by the end of the publication/ night of drinking.