Design for Screen: User Experience

Points of Research:
Google design/material design
IOS human interface guidelines
SP–AN, group discussing design in relation to google and  screen based design

User Experience:
Everything that effects the users interaction with a product, user needs meets business needs. Follows user centred design process, take users need into account at every stage. Its the design behind the visuals.

• what
• where
• why 
• who 

What is user experience:
the way people interact with a digital system, usability refers to the ease. Efficiency by which a user operates a system. Interaction design is then the organisation and construction of interactive elements.
Aids our ability to do a certain task or to enhance our social identities or to communicate.
User experience asks about the emotional impact on the audience, engagement, happy with processes, does it fulfil the needs of the audience. About individuals and subjectivity and how the individual is absorb by the process.
User experience needs be main focus over the visual design 

User Experience Design
Iteration, verifying and refining to ensure design is the best it can be
Analyse:

• research, 
• data analysis 
• conceptualisation 

Design:

• creating concepts 
• interaction behaviours 
• look an feel 

Prototypes:

• realising design alternatives
• how will someone engage with the layout/design 

Evaluate:

• verifying 
• refining 

User Research
seeks to gain a better understanding of the needs of users through the use of interviews, observations and focus groups.

Identifying and conceptualising user roles, needs, task flow etc. 

Techniques:

Personas:

characteristics of archetypal users, fictitious profiles of potential users. Personas encompass a number of different people in one in order to help solve problems and identity needs. 

• reflect on data found
• focus on the present
• be realistic
• describe challenging target audience 
• provide insight into the users context, behaviours, attitudes, needs, challenges, occupation, goals and motivations  

Task flows/user flows:

visualises the stages involved when completing certain tasks or the journey a user takes through a system. series of actions a user takes, such as when logging into a website. 

• Goal, 3 stages of task flow simple and efficient (Apple) 

Wire Frames:

• First step towards putting all the user research, personas, workflows etc, into a visual format
• Aim of wireframes is to experiment and test hierarchies and informed layout strategies. UX design designers will always refer back to personas to test the wireframe layout.
• The wireframes can be fairly simple and generals, using placeholders to suggest where the images and text could be placed etc.