Create an immersive and engaging screen based user experience for a media of your choice, this could include; website, app, streaming service, etc.
- app
- smart tv interface
- in car interface
- website
Need to write a brief:
- identify audience
- theme
- client
- problem
Key things to consider:
- what digital experiences engage the audience
- fulfilling audiences needs
- ease of use and efficiency
- what user expects to be doing
- must be global, universal
- consider reach of application
- variety of media, image audio
- focusing on experience factors of the user.
Processes and procedures involved in designing for screen, role as designer shouldn't change. Important to know how to work with developers/coders Software packages to visualising designs such as Adobe XD and After Effects.
Justify research, need to know problem/issue is real and nothing exists which aims to resolve the problem already.
Deliverable:
- Blog
- Working/animated/navigable prototype
- Design boards
Every brief requires a problem, highlight what the problem is within the brief.
Examples:
BMW car key app: user experience
- go to car
- use phone
- unlock phone
- use fingerprint or code to open phone
- close existing apps
- find app
- tap icon
- tap to unlock
- side and physically open car
Compared with taping a button on your car key.
Has this solved the issue? don't overcomplicate an issue
What is a user interface:
- navigation
- sub-navigation
- imbedded videos
- swipe animations
- cancel
- efficiency
- buttons drop down menu
- solving problems
- understanding needs
- enjoyment
- visual engament
- social aspects
- personality
- entertainment
Areas of exploration:
– Own website, is a website the best digital solution, how get them to the website
bespoke app for yourself, use as a stepping stone
– App to get people of there phones and talking
– Sat Navs
– mobile phones
– head-up displays e.g; google glasses
– projections
– streaming sites
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