Beer Identities: Refinement

In order to respond to feedback to make the publication reflect the concept more by making each page relate more closely to each personality, I've developed each page so the typefaces used reflect characteristics of the personalities. Furthermore the colours have been colour swatched from beers that match with the personality.

The Nurser:
Typeface: Futura, chosen due to it high x-height which represent the length of time taken by the nurser to drink. The high x-height lengthens the phrase and heightens the never-ending feeling other get when sitting with a nurser this is further shown through the repetition on the page.

Colours: grey (#414652) and mustard yellow (#d4b44a)
These colours have been colour picked from Cloudwater Dipa v6 which is one of the best beers in 2017 and focuses on the fact that most nursers drink beer for the taste. Cloudwater is a popular craft beer with Dipa v6 being one of the best tasting and popular beers.

Flavour Finder:
Typeface: Baskerville, chosen due to its traditional characteristics and its association with sophistication which represents the flavour finders refined palette.

Colours: light grey (#d5d5cd) and green (#5db082)
Five Points, Railway Porter has been used for the colours as its full of coffee and coca flavours which where identified to be popular with the flavour finder in the interviews I conducted with bar staff.  

Snob:
Typeface: Times New Roman, chosen due to its use with large bodies of text which relates to the use of a cypher to locate the message from a body of text. Furthermore as its a serif typeface it speaks to the beer snob superiority and class.

Colour grey (#3d3e41), colour picked from Northern Monks most high profile collaboration. This one off beer represents the prestigious nature of the snobs characteristic due to its rarity and limited availability, being a beer the snob would definitely try. 

Clueless:
Typeface: Avenir, chosen due to its simplicity as the typeface used for the clueless one needs to have a limited personality itself in order to represent the lack of knowledge and uniformed nature of the clueless personality.

Colour grey (#e0e0e0) purple (#2d3776), chosen from Brewski Barbarian IPA as this is one of the most popular/sold IPA of 2017, based on the evidence gain from interviews than those who don't know much about beer tend to go for an IPA. 

Half Pinter:
Typeface: Circular Std has been used due to its short x-height in order to further exaggerate the half which is also shown in making the page half the size.

Colour: duck egg blue (#73a09c) has been picked from the label of Del’s Shandy, Narragansett Beer as I discovered many half pinter's tend to order a shandy.

Hipster:
Typeface: Bebas Neue has been chosen due to its bold nature which allows the blunt phrase to be conveyed in an impactful way. Furthermore the bold and forceful characteristics showcase the blunt and in-your-face nature of the hipster. 

Colour: orange (#f5851f) this colour has been chosen from Westbrook Key Lime Pie Gose which is the best craft beer of 2017 and fits with the phrase 'I only drink craft'. 

Local:
Typeface: Caslon has been chosen due to its traditional nature and common use as the local is a common sight in the pub with their daily trip to the pub/bar. 

Colour: Yellow (#fbd233) and black (#000000) have been colour picked from Theakstons branding as Vinnie the locals usual order is a half pint of Theakstons with a double shot Glenfiddich. 

Downer:
Typeface: Helvetica has been chosen due to it simple and uniformity which represents the straight forward nature of the downer who knows what they want. 

Colour: Green (#16ae4b) has been taken from Westbrook Key Lime Pie Gose label as its the most popular/sold craft beer which related to the downer who drinks the most in the pub/bar.