Branding agency helping organisations to use design to innovate and grow.
Clients:
work with a lot of non-profits, education and music industry such as:
- Goldsmiths
- Design council
- Festivals
- Sony
- screen another medium for ideas shouldn't be seen as a limiting platform, doesn't matter if you can't code, just need to be able to communicate.
- constantly evolving, endless opportunities, face-paced
- primary means of consuming a brand, experiential/ interactive
Design Processes:
- research:
- competitors
- audience
- personas - 5/6 general users for the product, write a background name, job and age etc.
- principles
- Wire framing:
- ideation
- test assumptions
- client buy-in
- involve developers,designers and art directors
- Design
- need to be able to communicate
- Front End
Goldsmiths University:
- Wireframes useful for understanding how the site will work
- needed to promote other courses and attract international students as art course was very oversubscribed
- needed to access content quickly
Printworks:
- consider how you can bring branding to life of screen
- print work never got turned off when in use resulting in a constantly evolving typeface to be used across all branding
Lost Village: music festival in the woods
- abandoned territory lost in time, informed all branding
- bespoke typeface based on symbols informed by past times
- not a traditional website, very informed by the event itself
Bring Me the Horizon:
- got 2 weeks to create something online to promote there new album
- created a timeline of content as band wouldn't update the site, bring together all aspects of social media
- determined by location
Questions:
- work on 2 large projects and 2 smaller projects at a time
- tend not to pitch, companies tend to come to them
- Design at:
1800 pixels
1300 pixels
768 pixels
320/640 pixels
- Invision- used for prototypes
- research and wire framing are very important
- check on developers regularly, design is handed over and developers produce/code
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