Based on research conducted into different typographic classifications I've identifies some typefaces which would be relevant to each personality based on its characteristics.
Paring Typefaces with Personalities:
- Critic:
- Mrs Eaves:
- low x-height
- long ascenders
- sharp details
- sophisticated
- decorative tails
- Times New Roman:
- long sharp serifs
- large x-height
- Baskerville
- traditional
- rich curves
- vigorous spirit
- high conrast
- decorative tails
- Old Faithful:
- Times New Roman:
- long sharp serifs
- large x-height
- common
- ubiquitous
- Local:
- Claslon:
- common serif typeface,
- familiar and seems right.
- slightly antique
- suitable for print
- The Clueless one: non-grotesque
- Univers:
- neutral typeface
- uniform
- 90° angel terminals
- closed apertures
- low contrast
- Avenir:
- simple
- uniform
- low contrast, even strokes
- Appraiser: non-grotesque
- Helvetica
- uniform
- simple
- clean
- limited characteristics/style
- unimpressionable
- Flavour expert: transitional/rational
- Mrs Eaves:
- low x-height
- long ascenders
- sharp details
- sophisticated
- decorative tails
- Baskerville:
- traditional
- rich curves
- vigorous spirit
- high conrast
- decorative tails
- Beer Snob; Transitional / rational
- Baskerville:
- traditional
- rich curves
- vigorous spirit
- high conrast
- decorative tails
- Clarendon:
- bold
- sturdy structure
- bracketed serifs
- horizontal terminals
- Times New Roman:
- long sharp serifs
- large x-height
- common
- ubiquitous
- Hipster: non-grotesque
- Helvetica:
- uniform
- even
- clean
- basic
- Neue Helvetica
- minimal contrast
- uniform
- consistent
- Bebas Neue:
- bold
- impressionable
- straight
- condensed
- Student:
- Univers:
- neutral typeface
- uniform
- 90° angel terminals
- closed apertures
- low contrast
- Helvetica:
- uniform
- even
- clean
- basic
- Downer: Humanist
- Helvetica:
- uniform
- even
- clean
- basic
- Neue Helvetica
- minimal contrast
- uniform
- consistent
- Univers:
- neutral/ clear typeface
- uniform
- 90° angel terminals
- closed apertures
- low contrast
- Bebas Neue:
- bold
- impressionable
- straight
- condensed
- Nurser:
- Futura:
- high ascenders
- angular verticals
- derived from geometric shapes
- little to no stroke contrast
- Half-pinter
- Circular Std
- short x-height
- modern
- simple
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