Beer Identities: Development

Upon developing beer identities further the publication will now be beer identities from the point of view of the bar staff. The publication will represent each personality typographically through an anecdotal story or phrase from a bar staff members. 

Typography:

The use of typography will allow me to showcase the personalities subtly allowing the focus to be on the story or phrase. Additionally the use of typography allows each personality to be represent as not every person who fits the personalities looks the same, this issue arose when attempting to illustrate each personality.  

Layout:
Each page will feature a different layout which will follow the characteristics of each personality, therefor allowing each personality to be visually identifiable without the use of imagery. Furthermore the dialog of the book will follow a trip to the pub, resulting in the drunkest personalities being situated at the end of the book. In addition the language used within the book may get more rowdy as the book goes on to further reenforce the dialog.
e.g: the drunker/bolder personality the more prominent their phrase/story will be on the page

Concept:
Beer identities from the point of you of the bar staff. The development of the concept came from thinking about how each personality acts within the pub/bar and the people they interact with. As each personality interacts with the bar staff i've decided to centre the book around there perceptions and stories about each personality.

Production:
In relation to the stock that will be used I was thinking of using Tyvek which is anti-rip paper allowing the publication to be read within a bar/pub without sustaining damage. Additionally the paper has a similar feel to some beer bottle labels. I plan to experiment with screen printing as the book will be featured in many bars and pub which focus of craft beer such as Belgrave and Headrow House. Additionally these bars attract a design literate cliental due to the large creative community within Leeds. Furthermore the use of screen printing will allow me to showcase the loss of control gained when drinking through the imperfect process. This could be aided by not replacing the ink as I print the publication so I loose control of how well the book is printed as you go through.

Additional considerations:

• the publication could be wrapped around a beer bottle to act as its label and would therefor be given out when a certain beer is purchased. 
• the publication could be split into the stages of drinking so you would receive a new section with every drink.
• towards the end the story could become jumbled, similar to the Cambridge jumbled word paragraph (see figure 1) this would allow me to showcase the later stages of drinking whilst still being readable. 
• concertina book with beer matts as the front and back cover 
• could keep the typeface consistant throughout the book and just base the dialog and layout on personalities. Use typeface with limited characteristics so doesn't influence design, becomes about the layout

Figure 1