York Mediale website is highly interactive website which responds to the users interaction, the design changes and is manipulated by the user moving the mouse across the screen (see figure 1) creating a unique experience for each user. Due to the interactive nature of the site it encourages users to explore and find additional information, which is very easy to locate at the top of the screen. This website sticks within the page fold, however the interactive nature tell the audience to explore and interact with the site in a very intuitive way without the use of suggestion. Using the M monogram as the central focus of the website allows a constant point of interaction informing users of where to interact with the website without any formal instruction. This is also transferred for mobile users as well allow a unique experience to be had on all platforms. The entire site is influence by the York Mediale slogan 'art, meets the future' which has heavily informed the use of animation and coding within this site. Furthermore as you interact with each option that comes up the user experience becomes the focus rather than the use of the M as many of the interactions cover the M, allowing the site to highlight the creativity and individuality within the website and event itself.
My Thoughts:
The heavily interactive nature of this site with its focus os user experience is something I plan to incorporate within my own design in some form weather its based on the number of times you view a certain students work or the navigation of the site itself. The multiple options of interaction is also intersting to me and is something I plan to experiment with, for example the home page could change in a similar style or the order of the students and how they appear on the screen could change each time you visit based on your preferences and show you similar students based on others you've viewed.
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| Figure 1 |
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