Beer Identities: Cover design

The cover design for Drink Anyone? needed to reflect the progression of difficulty found within the publication but also be easily read. This lead to the development of a selection of layout designs using and braking the grid to showcase the progression/contrast between the beginning of the publication to the end. Figure 4 explore the use of mixing the letters within the title to create a visually confusing cover that is still legible, however I feel this fails to effectively showcase the contrast within the book as it looks confusing from the beginning whereas its supposed to be easily understood at the beginning. Consequently figure 5 has been chosen for the cover as it hints to the dialogue of the book with back cover showcasing the confusion due to the small size of the text and having the phrase upside down. Furthermore the colours used within the cover have been colour picked from Westbrook Key Lime Pie Gose, the most popular craft beer of 2017.

Figure 1

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Figure 4

Figure 5

To further develop the publication the back page will be unbound and located on the back of the wrap around cover of the publication (see figures 6-7). this will allow downer who drinks the most to be the most difficult to find due to its indirect location. Furthermore the interactive nature of removing the card to show an empty pint and reveal the instruction showcases how quickly downers drink and also concludes the book in the same way a night of drinking is finished. Additionally the colours for the cover have also been chosen from the Westbrook Key Lime Pie Gose, the most popular craft beer of 2017 as the downer drinks the most in the pub. In relation to the pattern featured on the cover, inspiration has been taken from various craft beer labels in particular CloudWater who feature different artist work on there labels. Furthermore the colours have also been taken from Westbrook Key Lime Pie Gose in order to create a contrast against the cover but also create a slight contrast through the incorporation of the green from the label to create a more engaging/eye catching cover (see figure 7). 

Figure 6

Figure 7