Beer Identities: Design Decisions

Nurser:
In order to communicate the slow loss of control when drinking the first page of the publication needs to be simple and easy to understand which fits within the characteristics of the nurser who has only has one drink. The repetition of the phrase represents the slow constant sipping of the nurser as you feel like there never going to finish there drink.

Flavour Finder:
Incorporating a cypher within this page makes it harder to find the phrase however is still very straight forward. The action of having to actively find the phrase  represents the flavours and tones that the flavour finder claims to taste, with the phrase communicating what the bar staff actually think when they start to discuss the beer there drinking.

Beer Snob:
The folded, concertina inspired page represents how the beer snob goes on and on about how their beer is so much better than yours. The phrase originates from how sick the bar staff are at beer snobs comments and how they already know their order because their so specific each time.

The Clueless One:
Using a complex paper fold will allow the reader to experience the state of confusion the clueless one in secretly in when the order at the bar. However once the paper fold is undone it shows the clarity they gain after the bar staff have explained the basics of craft beer again.

Half Pinter:
Reducing the page size by half and only allow the phrase to take up half the page showcases the personality of the half-pinter effectively. Further more the inconvenience of halving the page for the read highlights the annoyance felt by bar staff when customers repeatedly order half pints, this is further shown in the phrase.

Hipster:
The use of a large fold out page showcases the bold nature of hipsters and there opinions. Furthermore the use of the large scale print conveys the phrase effectively showcasing the bold and defiant message that they only drink craft beer. Additionally the simplicity of the design further reflects the modern and clean cut nature of the hipster.

Local:
Incorporating an unbound page further highlights the progression of loss of control as the book is becoming more difficult to read and handle so the audience is losing physical control of the book harder to read as you have to physically move the publication to read it.

Student:
Letterpress showcase the loss of control gained when drinking as I lost control over how the letters printed by not setting the type. The incorporation of all the prints allows for the progressive loss of control to be highlight whilst making the book increasingly harder to read. Furthermore 'whats cheapest' is difficult to read as the letters have been jumbled based on Cambridge Universities research that the first and last letter of a word only need to be correct for the word to be read.

Downer:
In order to conclude the publication the final page needs to be the most difficult to navigate, resulting in use of a interactive element pointing the reader to the cover of the book where the last page is located on the back of the wrap around section of the cover. The inclusion of the 'disappearing' pint showcase both how quickly the downer drinks but also the state the audience could be in by the end of the publication/ night of drinking.