Pantone Book Evaluation

In order to respond to studio brief 1, a book exploring colour within graphic design has been produced based on a pantone swatch created from my own photography (see figure 1-3). The East Village Arts club in Liverpool was chosen for this as its a significant part of surroundings when not in Leeds as I frequently attend events there. This allowed for the creating of a more personal colour swatch that more closely related to my surroundings than one taken from Leeds. In relation to the book itself the use of inserts to showcase the use of IKB in graphic design allows for a more tactile and intersting book to be created (see figure 2). However I originally found this difficult to achieve due to a limited understanding of pagination causing the first book produced to be printed into two separate books as there was not enough pages within the original book for the inserts to work. Consequently this lead to the discovering that for a book to work it had to consistent of pages that where a multiple of four, which lead to the re-designing and organising of the book in order to correctly place the inserts within the pages. Additionally the use of a thin newsprint stock for the inserts allows the to successfully fit within the book without effecting the books ability to open or close, as when originally printing the book a thicker stock was chosen which wouldn't have fit correctly within the pages. However due to the thin nature of this paper the quality of printing is slightly reduced making the low weighted typeface chosen for the description on the back of the inserts difficult to read. If more time was available this would be amended and reprinted. The use of a thicker stock for the rest of the book allows the book to have weight to it so it can stand alone but isn't too thick that its difficult to navigate or bind. The stitch binding within the books allows for a neat and professional finish to the book (see figure 3). Overall he final book works well due to the successfully placement of the inserts allowing for the information within the book to be slit up. However the a sleeve or cover could be developed if more time was available in order to improve the cover of the book to create a more engaging cover design.

Figure 1

Figure 2

Figure 3