Studio Brief 3: Catalogue Evaluation

Overall the final throw-away catalogue (see figure 1-2) works successfully due to the consistent layout throughout the catalogue due to the incorporation of the timeline from the wayfinding (see figure 3). This allows the catalogue to work as a navigational tools with the wayfinding within the exhibition. This proved difficult initially due to the limitations surrounding space which is restricted to the position on the timeline, which proved difficult within the 2000s as this featured the most events/print (see figure 4). As a result of the restriction there is areas of white space within the book due to the need to match the number of prints to the information that can fit within the limited area. Although the space allows the images to be broken up, it can look sparse in some areas, therefor if more time was available this could be amended by reworking the timeline. However this may not be possible due to the use of the timeline and how it can be implemented into the catalogue. In relation to the incorporation of blue and orange which will be visible in the limited edition catalogues throughout the catalogue the orange breaks up the solid use of blue throughout the catalogue (see figure 4). Overall the contrast between the blue and orange allows the blue used throughout the catalogue to be broken up whilst also tying in with the brand colours. In relation to the prints highlighted in orange, these have been chosen at random to sure the purpose to contrast against the blue. To conclude the use of orange string to stitch bind the books adds a professional finish to the covers whilst further linking to the overall identity through the incorporation of colour. Production also proved difficult as it was hard to source a printer in-house which would provide high quality prints using our own paper as digital print was fully book. These difficulties resulted in some prints having poor image quality resulting in the catalogue having to be re-printed using simple white paper. Furthermore this was made difficult due to a limited number of people available to help making if more difficult to delicate and organise the completion of tasks. However this allowed me to develop my organisation and delegations which I can implement in future briefs and the professional world.

Figure 1

Figure 2

Figure 3

Figure 4