Studio Brief 3: Catalogue spread design

After meeting as a group we decided to split the responsibility of the catalogue. Consequently I plan to develop the inside spread which has lead to some initial experimentation based on the idea of using IKB throughout the whole book with the potential of riso printing. In order to create a consistent brand identity the line will form a key part of the inside of the catalogue following the timeline used within the wayfinding system. Therefore this lead to experimentation based upon splitting the information about each event into date order, specifically centuries. This allowed for the vast amount of information to be split up easily. Due to the large amount of work featured in the exhibition only a few pieces will be featured on the pages describing the events as all pieces will be shown later in the catalogue. 

The use of using the timeline created some issues when fitting all the information within the specific time areas  which lead to experimentation featuring different ways to resolve this issue (see figure 1-8). After receiving feedback from the group it was found that both figures 5 and 8 where most successful as thy created a balanced and spacious design. However I felt the most successfully was 6 as it follows more of a system by limiting the text to the position on the timeline, this also strengthens the relevance of the timeline as a form of navigation throughout the book. Although figure 5 works well I felt the use of carrying the text up to the top of the opposite page created an unbalance look which distributed the reading processes which is aided by all columns being the same height as seen in figure 8. After receiving feedback on the initial spread ideas the images throughout the book are going to be printed in cyan in order to aid legibility due to the overlapping text over the images as previous experimentations using IKB proved difficult to read (see figure 9). 

In addition to provide more information based on the theme of the exhibition additional pages have been added to the book featuring information about traditional printing methods. Initially in depth information about certain printing processors was to be featured as seen in figure 10 however upon reflection I felt it was more appropriate to look at how print has developed over time. This resulting in using the timeline to show the development of print from the 1800s by identifying when different processors where invented as seen in figure 11. This allows for a more relevant use of the timeline as an additional timeline would of been needed to show many traditional print methods which where invented before the 1800s. This would of created confusion and an inconsistent aesthetic to the book which resulted in the final use of the timeline in figure 11. 

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Figure 5 

Figure 6

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Figure 10

Figure 11