Studio Brief 3: Poster ideas and development

In order to further develop the brand identity I experimented with the development of flyers/posters inspired by the cover of the catalogue. Initially the simple use of blue and white (see figure 1) featuring minimal information worked well with the other branding to create a consistant theme due to the use of the line from the logo. However this experimentation failed to take advantage and utilised the line in the format of a timeline. This lead to the development of the information being placed at different points along the line (see figure 2) in order to creatively incorporate the timeline within the posters. Additionally this development allows the information to be split up allowing for more information to potentially be added. Upon receiving feedback on our identity (see figure 3, mock up created by another group member) it was found that the identity looked to corporate and need to have a more intriguing and eye catching aspect, which lead to the incorporation of sections of peoples prints from within the exhibition.  Figure 4 show initial designs exploring the use of peoples prints within the posters. Personally I prefer figure 4 to the gridded images used in figures 5 as I feel this offers a more refined approach to incorporating peoples print as each side of the line could change for different posters so not just two prints are featured. However the group preferred those featuring the gridded images with figure 6 being chosen for the final design. The final images will be added during the printing processes which will be carried out by another group member. I personally feel the information within the poster gets lost due to the complex nature of the gridded images. However the use of multiple prints build intrigue and engages the audience more as less of the print can be seen when compare with figures 4. Throughout the experimentations the brand colours have been incorporated in order to easily identify the posters as  being part of the exhibition but also t build on the consistant theme across the branding. The incorporation of cyan was developed based on the catalogue spread as the images had to be colourised to cyan in order to create a contrast against the text in IKB. Personally I'm unsure if these colours work successfully together on a large scale within the branding as they appear very similar when used within the same piece. The two colours work well within the catalogue as they create an effective contrast with neither colour overpower the other, however due to the bold use of both colours within the posters they appear to clash. Despite this during peer feedback many thought the colours worked well together resulting in there use within the final design featured in figure 6. Upon hearing our branding had been chosen for the exhibition the colours within the posters where amended slightly with the incorporation of orange (see figure 7) instead of cyan to create a more eye-catching brand identity as the use of blue made the identity look very corporate and failed to full reflect the exhibition.

Figure 1

Figure 2

Figure 3

Figure 4

Figure 5

Figure 6

Figure 7