Studio Brief 3: Final Pitch

The final presentation below presented by Liam and I has been developed by me in order to create a better presentation and pitch in order to more effectively tell the story of our branding than in previous presentations. This has been achieved by taking out the research and other unnecessary slides in order to more effectively demonstrate our branding. The addition of the timeline across the presentation aids in showing the brand as a whole and reinforcing the theme/ideas behind the brand. 

Overall feedback gained was positive as they where pleased with the consistency throughout the branding and the use of traditional print however taught this could be furthered by incorporating letterpress within the invitations. It was also suggested to hand deliver the invites where possible in order to interact with the design community within Leeds. The use of a german name was particularly liked as Dortmund, Germany is a sister city to Leeds. Additionally the use of colour was successful however it was highlighted that the branding looks slightly corporate due to the use of IKB and white. However the overall brand worked well and flowed consistently throughout.