Concrete poetry (see figure 1-2) emerged simultaneously from Brazil, Germany and Sweden during the 1950s. Concrete poetry consists of typographical arrangements which hold more meaning than the poem itself often featuring the power of repetition. Concrete poetry reached its prime during the 1960s with Swiss-Bolivian poet Eugen Gomringer and the Brazilian Noigandres poets considered the founding fathers having defined the genre in various manifestos and essays. Despite its popularity during the 1960s popularity faded during the 1970s.
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| Figure 1 |
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| Figure 2 |
OK-RM: Under the Same Sun Branding: See figure 3
The repetition of the title across the branding draws on aspects of concrete poetry and the power of repetition to highlight the importance of the exhibition. This importance is reinforced through the bold use of colour and shape throughout the branding. The use of repetition to highlight importance is something which will be incorporated within our books in order to highlight specific details we find helpful or important.
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| Figure 3 |
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