Studio Brief 3: Presentation and Feedback

Based on the presentation presented by Liam and I (see figure 1) we gained feedback both on our designs and presentation itself. In relation to the presentation itself we need to tell the story of the brand more clearly and remove unnecessary slide such as research whilst splitting the slides more to aid in telling the story. In relation to our identity it was very consistent however it was said some imagery could be incorporated into the posters such as the gridded fragments (see figure 2) used within social media which could be developed further into gifs as the existing gifs using pictograms don't fit within the identity. The use of cyan within the photos originated in the catalogue to allow the text to be visible, which will be lighten further in order to further aid legibility as it was found to be difficult to read during the critique. Furthermore the use of imagery within the poster will also be printed onto the inside cover of the catalogue in order to create a consistent identity.

figure 2