D&AD: 3D Developments Polygon

In order to further develop the polygon puzzle I've looked at different ways to incorporate the found words aspect of the puzzle, such as having the polygon spin and then the lines appear. This allows the polygon to be centre stage, getting readers attention the puzzle as a whole becomes disjointed making it harder to identify, as seen in the flat animation (see figures 1-2). Therefore within the 3-dimensional animation, I've added the found words lines as the polygon stop spinning so all the information is shown together, following a more recognisable layout (see figures 3). The only potential issue with this layout is the dead space at the bottom of the animation in the beginning whilst the polygon is spinning. However due to the short nature of the animation this space isn't empty for long as the line fill in quickly once the spinning has finished. The lines fill as the polygon finished as I felt having both sections animated at the same time would be too overpowering and take attention away from the 3-D animation which is the main element of the social media adverts.  Allowing all the puzzle/information to be shown together gives viewers a better chance of recognising and understanding the campaign, which aims to highlight that the fun aspects of a physical paper have also been transferred online. Throughout Times New Roman has been used in order to maintain the existing Times and Sunday Times brand, with the use of orange referencing the section given to puzzles within the website as each category is colour coded.