Dutch designer, always enjoyed being creative but never thought about being a creative as studied international business after high school. Started to draw summaries out of the books, realising more creative so quite international business.
Art Academy Minerva Groningen to study graphic design.
University:
Happy Book - made by hand using pop-ups initially thought she'd be a print designer
Graduation show - first attempt at 3-d
Graphic portrait of yourself - wanted to use animation to describe, push, make, play.
Open day branding - more 3-d animation
Final year degree half-year internship, half graduation
Internship:
Dream company Snask, Stockholm
Took a risk - presented as new intern - turned client video around.
Sent huge pink box, filled with pink party stuff including a letter, hello i'm your new intern looking forward to video celebrating that.
Tagged in Instapost - when do you want to intern
5 month internship
Projects:
We've got you covered:
Got to work on project - Umberella IT wanted a fresh identity
Graduation:
In News We Trust:
Dutch newspaper that supposed to report accurate stories however changed to bold headlines to sell the paper, printed research as a newspaper. Wasn't the newspaper wasn't the bad guy but the reader as doesn't want to take the time to read the news.
How can I imitate how news works?
Process:
set goals, sketching, testing, improving, testing, ask yourself why, making.
Realised simple poster wouldn't grab attention - animated, made sound, moved.
End Result:
Moving installation, wanted to focus on idea that reader doesn't focus on actual information. Next to wall newspaper containing information which didn't get read therefore showing that people don't fully pay attention. Only a few people read through the headlines.
Plan of Attack:
'You don't need the confidence, you just need the courage'
Boost Intagram
Think of a fun project
Learn new skills
Hope
Worked on Instagram/mad fun projects
Lead to Design Kids interview - boost confidence
Intern Magazine.
Collaboration - got in touch with superfreak, made 3-d illustrations out of his work.
New York Times - went to London office, created a piece for them.
Man vs Machine - email asking if wanted to do an internship, never did 3-d but thought why not? Started to learn Cinema 4D.
Things I've Learnt so far:
Throw your work online.
Use the positive side of Instagram - focus on yourself and what you could do.
Pinterest is training - can develop an eye or art direction and design.
Don't be afraid of big designers - read more to understand more.
Being insecure about your work is normal.
Not only your mum follows you.
It's normal to have no idea what you're doing or what your plans are - learn what you do and don't like.
Overall I found this talk very helpful as it highlights that not everyone knows what they want to do after graduation but if you experiment and explore you can find an avenue for yourself.
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