Adonis Specimen: Specimen layout ideas

In order to start developing the specimen based on the idea to have the publication in two halves based on the different perspectives that have influenced the typographic treatment. Therefore I started to look at how best to represent what those affected by the Adonis complex see when they look in the mirror (slim, underdeveloped muscles), which lead to the use of long columns of text which is emphasised by the negative space. Initially, my approach was to have the columns left aligned, inspired by magazine articles as magazines such as men's health portray an unattainable version of masculinity (see figures 1-2). The use of squares represents space where images could be incorporated such as an image of the Greek god Adonis where the name is explained (see figures 5-). Having longer streams of text also emphasise the negative space however this isn't as effective as the width is long, not fully representing the slim element. Therefore having type on its side allows the slim element to be showcased effectively with readers having to turn the book, gaining a new perspective (see figures 3-5). The centre page will include an insert that acts as a mirror with readers turning the insert to reveal the other side of the Adonis complex, what those affected can't see. The specimen then changes to white on black to reveal the hidden type below, similar to an x-ray which reveals what's hidden below the surface (see figures 9-13). The text is set to the width of the page to emphasise how large those affected can get without realising. This section introduces the full type treatment, explaining the concept, definition of the Adonis complex and expalmples of the type in use. In relation to the body text used throughout GT American Monon extended ultra light has been used within the first half to highlight the slim concept further as using the bold version would have countered the slim approach. Furthermore, the single outlines seen in the typographic treatment have been used within the second half for body text as using the full treatment with the reflection would have been too complicated, reducing legibility. 

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